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- Why Your Stock Photo Social Media Posts Aren’t Helping
Don’t Let Your Posts Get Lost in the Scroll
We’ve all seen them—posts asking, “Which backsplash do you prefer?” alongside a stock photo of a kitchen that isn’t yours. Or maybe it’s that image of a random house with some generic “dream home” caption. It’s easy, it’s quick, and yeah, it checks the social media box for the day… but is it actually working?
The Stats Tell the Story
Here’s what we know:
73% of real estate agents use social media for business, so you’re competing in a crowded space.
However, only 17% of agents say social media brings them leads.
That’s a huge disconnect. What’s missing? The personal touch.
Why Stock Photos Aren’t the Answer
Let’s be real: people aren’t scrolling through Instagram or Facebook to pick a favorite backsplash. And while posting stock photos might feel like you’re staying active, the reality is they’re not building your brand or connecting with your audience.
People want to know you—the real estate agent behind the profile. They want to see your work, your insights, and most importantly, your personality.
Make It Real, Make It Personal
Instead of asking about a random kitchen backsplash, share a story about a house you’re excited to show, or how you helped a family find their dream home. The stats are clear—79% of people are more likely to engage with authentic, personalized content. When you share your journey, you become relatable. And that’s when the DMs start coming in.
A Few Tips to Stand Out:
Show What You Know – Share your expertise, whether it's a market tip or a cool strategy you used to close a tricky deal.
Be Authentic – Skip the stock photos. Use images from your own listings, showings, or even behind-the-scenes moments.
Engage with Your Audience – Ask questions, post polls, and respond to comments. Make your followers feel like they’re part of the conversation.
Why This Matters
Social media is a great tool, but only if it’s used the right way. Instead of relying on stock images and cookie-cutter posts, take a moment to add a personal touch. It’ll go a long way in setting you apart from the competition.
Click here for our Ultimate Social Media Playbook for Real Estate Agents
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