Agent Bookshelf

Welcome to the Agent Bookshelf—the place where your next big idea is just a page away. Here, you’ll find all the game-changing books we’ve recommended in the Splits and Caps newsletter. These titles aren’t just for show—they’re packed with the kind of knowledge that can turn a good agent into a great one.

We’ve curated this list with care, choosing books that bring fresh insights, practical strategies, and the occasional lightbulb moment. Whether you’re looking to sharpen your negotiation skills, master the art of client relationships, or simply get inspired, this is where you’ll find the tools to make it happen.

Oh, and full disclosure: these are affiliate links. That means if you snag one of these books, we might earn a little something to keep the coffee flowing and the newsletter coming your way. It’s a win-win!

So, go ahead—grab a book, learn something new, and let’s keep crushing it together.

Real Estate-Specific Reads

Books written specifically for real estate agents, brokers, investors, or covering real estate industry topics.

• The Millionaire Real Estate Agent – Gary Keller

• Sell with Soul – Jennifer Allan-Hagedorn

• Sell It Like Serhant – Ryan Serhant

• Your First 365 Days in Real Estate – Shelley Zavitz

• The Art of Selling Real Estate – Patricia Cliff

• Real Estate Success in 5 Minutes a Day – Karen Briscoe

• Profit First for Real Estate Investing – David Richter

• The Book on Rental Property Investing – Brandon Turner

Sales & Negotiation

Books that focus on sales mastery, closing deals, persuasion, and negotiating.

• Never Split the Difference – Chris Voss

• Fanatical Prospecting – Jeb Blount

• The Psychology of Selling – Brian Tracy

• Pitch Anything – Oren Klaff

• Gap Selling – Keenan

• You Can’t Teach a Kid to Ride a Bike at a Seminar – David H. Sandler

• Flip the Script – Oren Klaff

• The Challenger Sale – Matthew Dixon & Brent Adamson

• The Ultimate Sales Machine – Chet Holmes

• Sell More Faster – Amos Schwartzfarb

• The Sales Acceleration Formula – Mark Roberge

• Objections – Jeb Blount

• Secrets of Closing the Sale – Zig Ziglar

• The Sales Bible – Jeffrey Gitomer

• How I Raised Myself from Failure to Success in Selling – Frank Bettger

• Exactly What to Say – Phil M. Jones

• No B.S. Sales Success – Dan Kennedy

• The Sell – Fredrik Eklund

• The Art of the Sale – Philip Delves Broughton

• The Science of Selling – David Hoffeld

• Little Red Book of Selling – Jeffrey Gitomer

• Sell the Way You Buy – David Priemer

• The Irresistible Offer – Mark Joyner

Marketing & Branding

Books about digital marketing, branding, influence, and audience growth.

• Digital Marketing for Dummies – Ryan Deiss & Russ Henneberry

• Building a StoryBrand – Donald Miller

• Marketing Made Simple – Donald Miller

• The Thank You Economy – Gary Vaynerchuk

• Top of Mind – John Hall

• Invisible Selling Machine – Ryan Deiss

• Contagious – Jonah Berger

• Hooked – Nir Eyal

• Brand Storytelling – Miri Rodriguez

• Trust Me, I’m Lying – Ryan Holiday

• Positioning – Al Ries & Jack Trout

• The Experience Economy – Pine & Gilmore

• Talk Triggers – Jay Baer & Daniel Lemin

• Fanocracy – David Meerman Scott & Reiko Scott

• Oversubscribed – Daniel Priestley

• Stories That Stick – Kindra Hall

• They Ask, You Answer – Marcus Sheridan

• The 1-Page Marketing Plan – Allan Dib

• Brand Warfare – David D'Alessandro

• The Conversion Code – Chris Smith

• Microfamous – Matt Johnson

Business & Entrepreneurship

Business growth, management, systems, and startup thinking.

• The E-Myth Revisited – Michael E. Gerber

• Clockwork – Mike Michalowicz

• Profit First – Mike Michalowicz

• Built to Sell – John Warrillow

• Traction – Gino Wickman

• The Lean Startup – Eric Ries

• The Hard Thing About Hard Things – Ben Horowitz

• Great by Choice – Jim Collins & Morten T. Hansen

• Good to Great – Jim Collins

• Purple Cow – Seth Godin

• Company of One – Paul Jarvis

• Business Made Simple – Donald Miller

• Founder's Legacy – Simon Court

• 10x Is Easier Than 2x – Dan Sullivan & Benjamin Hardy

• Buy Back Your Time – Dan Martell

• The Million-Dollar, One-Person Business – Elaine Pofeldt

• The Bezos Blueprint – Carmine Gallo

• The Ultimate Blueprint for an Insanely Successful Business – Keith J. Cunningham

Mindset & Personal Development

Build habits, mental toughness, discipline, and clarity.

• Atomic Habits – James Clear

• The Slight Edge – Jeff Olson

• The Compound Effect – Darren Hardy

• Deep Work – Cal Newport

• The One Thing – Gary Keller

• The War of Art – Steven Pressfield

• The Miracle Morning – Hal Elrod

• Grit – Angela Duckworth

• The Power of Now – Eckhart Tolle

• Discipline Equals Freedom – Jocko Willink

• Can't Hurt Me – David Goggins

• High Performance Habits – Brendon Burchard

• Essentialism – Greg McKeown

• Drive – Daniel H. Pink

• Thinking Fast and Slow – Daniel Kahneman

• The Motivation Myth – Jeff Haden

• The Art of Thinking Clearly – Rolf Dobelli

• Tiny Habits – BJ Fogg

• Keep Going – Austin Kleon

• Unlimited Power – Tony Robbins

• Unshakeable – Tony Robbins

• The Obstacle Is the Way – Ryan Holiday

• How to Begin – Michael Bungay Stanier

• Lead the Field – Earl Nightingale

• Rejection Proof – Jia Jiang

• Shoe Dog – Phil Knight

• Outliers – Malcolm Gladwell

• The Long Game – Dorie Clark

• Street Smarts – Jim Rogers

• Anything You Want – Derek Sivers

• So Good They Can’t Ignore You – Cal Newport

• The Almanack of Naval Ravikant – Eric Jorgenson

• Be Obsessed or Be Average – Grant Cardone

• The 10X Rule – Grant Cardone

Leadership, Teamwork & Strategy

Leadership, team building, decision making, and organizational effectiveness.

• Extreme Ownership – Jocko Willink & Leif Babin

• The Five Dysfunctions of a Team – Patrick Lencioni

• Start with Why – Simon Sinek

• Leaders Eat Last – Simon Sinek

• Radical Candor – Kim Scott

• Measure What Matters – John Doerr

• What Got You Here Won’t Get You There – Marshall Goldsmith

• Dare to Lead – Brené Brown

• The Lean CEO – Jacob Stoller

• Leading Change – John P. Kotter

• Winning – Tim Grover

• Your Next Five Moves – Patrick Bet-David

• The Coaching Habit – Michael Bungay Stanier

• The Trusted Advisor – David H. Maister, et al.

• Influence Is Your Superpower – Zoe Chance

Creativity, Communication & Storytelling

These books are great for content creators, storytellers, or agents looking to connect deeply.

• Building a Second Brain – Tiago Forte

• Storyworthy – Matthew Dicks

• Show Your Work! – Austin Kleon

• Steal Like an Artist – Austin Kleon

• The Art of Explanation – Lee LeFever

• The Practice – Seth Godin

• Made to Stick – Chip Heath & Dan Heath

• The Power of Moments – Chip Heath & Dan Heath

Finance, Wealth & Economics

Money mindset, investing, and financial literacy.

• The Psychology of Money – Morgan Housel

• The Richest Man in Babylon – George S. Clason

• The Millionaire Next Door – Thomas J. Stanley & William D. Danko

• $100M Offers – Alex Hormozi

• Unfair Advantage – Ash Ali & Hasan Kubba

• The Snowball System – Mo Bunnell

• Winning Through Intimidation – Robert Ringer

• Never Lose a Customer Again – Joey Coleman

Want to level up even more?
For answers to common real estate questions, check out our Agent Articles.
Want expert insights? Hit up our Agent Bookshelf.
Looking to streamline your game? Check out our Agent Resources.
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