Big Feat, Small Foot

Splits and Caps Daily: Action for Agents

April 24, 2025

📈 Market Move:

Shrinkage

Surprise twist in the housing market: buyers jumped hard on new homes in March—right before the government threw tariffs into the mix like a plot twist in a Netflix drama.

Here’s the play: mortgage rates dipped to around 6.6% in March (lowest in 3 months), and buyers pounced. Sales of new homes shot up 7.4% from February, marking the strongest month since last fall.

But here’s the kicker—builders didn’t sell McMansions. They sold smaller, more affordable homes. Median prices dropped again to $403K, down 7.5% YoY. Builders are clearly reading the room and leaning into the “less is more” vibe.

Two-thirds of these sales came from the South (shoutout BBQ + new builds), and there was a surge in homes priced under $400K. Inventory also ticked up—more homes on the shelf than a year ago.

Now, before you pop champagne: tariffs are likely to jack up building material costs, and housing starts are already slowing. Translation? This little buyer-friendly window might slam shut fast.

Buyers got a brief break. Builders adjusted. But the next few months? That’s where the tension builds.

🌟Quote of the Day:

"You were born to be real, not perfect." — Ralph Marston

⚡ Quick Win:

Text Your VIPs: Think of your top five past clients who LOVE you. Shoot them a casual text: “Hey [name], hope you’re loving the house! Know anyone thinking about buying or selling?” Free referrals hiding in your phone.

🎉 Fun Fact of the Day: 

This Old House: The median age of U.S. homes is now 40+ years. We’re officially in the “every house needs Botox or a roof replacement” era.

📚 Book Recommendation:

“The Snowball System: How to Win More Business and Turn Clients into Raving Fans” by Mo Bunnell—This book is basically the cheat code for anyone who hates selling—but still wants to close like a boss.

Mo Bunnell (yes, real name) breaks down how to build genuine relationships, start conversations without sounding salesy, and turn clients into die-hard fans. No cringe. No sleaze. Just a system that actually works—and scales.

It’s like if Dale Carnegie and a CRM had a baby, and that baby grew up to run your business development playbook.

If you’ve ever thought “I’m good at what I do, but I suck at selling it,” this one’s your wake-up call.

The fastest way to stand out? Actually care.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!