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Boom Beckoning
Why buyers are bullish on the future but still sitting on their hands
Splits and Caps Daily: Action for Agents
June 9, 2025
📈 Market Move:
Buyers on the Bench
Bank of America is calling it: big changes are coming to housing. Inventory’s finally ticking up, price growth is slowing, and the vibes are… slightly less apocalyptic.
But buyers? They’re still in “wait and see” mode — like that friend who says they’re “down to hang” but never shows up.
The main villain? Mortgage rates. They’ve been high for so long, most people are waiting for a drop below 6% like it’s the second coming. Gen Z and Millennials are still grinding: taking second jobs, lowering expectations, and buying homes wherever they can afford — even if it’s not their dream neighborhood.
Despite all the hesitation, over 75% of buyers think things will improve in the next year. So, the desire to buy is there. It’s just… paused.
Bottom line: The housing market isn’t frozen — it’s thawing. Slowly. Watch rates. Watch sentiment. The minute they drop, expect demand to snap back like a rubber band.
🌟Quote of the Day:
"Success is the progressive realization of a worthy goal or ideal." — Earl Nightingale
📊🤔 Agent Poll Results
On 6/6, we asked: What’s the most underrated lead source in your business right now?
The results are in!
🧑🍳 Your past clients (referrals are the real MVP): 40%
🧙 Social media (you’re one reel away from a lead): 20%
📬 Direct mail (because nobody else is doing it anymore): 20%
🚀 Open houses (still crushing if you do them right): 20%
There’s no wrong way. Get it!
🎉 Fun Fact of the Day:
Healthy Homes: Wellness Real Estate Is a $275B Industry. From air purifiers to infrared saunas, people are buying homes built to improve health. Because apparently, the new flex isn’t square footage — it’s vibes.
📚 Book Recommendation:
“The Practice” by Seth Godin—Let me ask you something — are you waiting for inspiration to strike before you make your move?
Seth Godin thinks that’s backwards. And honestly… he’s right.
In The Practice, he flips the script on how we think about creativity, motivation, and doing our best work. His whole philosophy? Don’t wait for lightning. Build a damn lightning rod.
This book is about showing up every day, doing the work, and trusting that the magic will come — because of the habit, not in spite of it. Whether you’re writing, selling houses, making videos, or launching a business, this book is a slap in the face to every perfectionist instinct you’ve got.
You don’t need more talent. You need a practice. The reps come first. The results follow.
TL;DR: Make things. Share them. Repeat. That’s the secret.
The people winning aren’t lucky — they’re early, obsessed, and consistent.
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