Bot Battle

Zillow Enters the Chat

Splits and Caps Daily: Action for Agents

October 22, 2025

📈 Market Move:

Data Dilemma

Zillow dropped a bomb this month: they launched the first-ever ChatGPT app for real estate, letting users ask things like “Show me 3-bed homes near Austin with a pool” — and instantly see listings pulled from Zillow.

Sounds slick, right? Well… the industry lost its mind.

The big question: did Zillow just break the rules?
MLS execs and brokers are now scrambling to figure out if this integration violates IDX data-sharing agreements — those old-school rules written long before “AI” was a buzzword. Some argue Zillow is displaying MLS data on a platform (ChatGPT) it doesn’t control. Others say it’s fully compliant, since the data technically flows through Zillow’s servers — not OpenAI’s.

Here’s what’s wild: testers found they could export listing data from the ChatGPT app into a spreadsheet. That’s a big no-no in MLS land, where data access is tightly guarded.

Zillow insists it spent “months of painstaking work” making sure everything’s legal, and even worked with OpenAI to ensure the data isn’t used to train ChatGPT. Still, MLSs across the country are investigating, and most are keeping quiet while their lawyers huddle.

👉 The takeaway:
Zillow’s move isn’t just a tech upgrade — it’s a line in the sand. Real estate is finally colliding with generative AI, and the industry’s ancient data rules are being put to the test. Whether Zillow’s a rule-breaker or a trailblazer, one thing’s clear: AI-driven home search just went from “someday” to “today.”

🌟Quote of the Day:

“I am always doing that which I cannot do, in order that I may learn how to do it.” — Pablo Picasso

Quick Win:

The “Stoplight” System: Make a quick list of everything you do weekly. Label each one:
🟢 Keep doing
🟡 Delegate or tweak
🔴 Stop entirely
Clarity is productivity fuel.

🎉 Fun Fact of the Day: 

Compact Comfort: 🏠 Some “tiny homes” in Tokyo are smaller than a parking space, yet people live in them comfortably.

📚 Book Recommendation:

“The Infinite Game” by Simon Sinek — Most people play business like it’s a football game — clear rules, a scoreboard, and a buzzer that eventually goes off. Win or lose, game over.

But here’s the twist: real business (and life) isn’t like that. There is no finish line. You don’t “win” real estate. You just keep playing.

That’s the whole point of The Infinite Game. Simon Sinek argues that the best leaders stop obsessing over short-term wins and start thinking long-term — like decades long. They play to stay in the game, not just to spike the ball this quarter.

For agents, that’s the difference between chasing leads and building a brand. Between grinding for the next deal and building a reputation that prints referrals forever.

Sinek’s message hits especially hard right now — when markets, tech, and even AI are rewriting the rules every six months. Infinite players adapt. Finite players complain.

Bottom line: If you want to build something that lasts — a career, a team, a business — stop playing to win. Play so you never have to stop playing.

One more step forward and the view gets better.

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