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Splits and Caps Daily: Action for Agents

May 7, 2025

📈 Market Move:

Course Correction

Opendoor just pulled a reverse UNO on its business model.

After getting slapped around in 2024, the top iBuyer is finally saying what agents have been yelling all along: “Work with us, not around us.” Instead of waiting for agents to bring deals, Opendoor is now handing out seller referrals to “trusted agent partners” in select markets — flipping the script like a Netflix season finale.

The pivot is simple: Agents are better at closing deals, reading seller needs, and moving fast. So why fight it? Even with revenue down 2%, Opendoor’s losses are shrinking — a sign that the agent-friendly shift might be working.

Meanwhile, Offerpad is taking the same hint, slashing losses by 14% and leaning into programs like Renovate and Agent Partnerships.

So yeah — iBuyers aren’t trying to replace agents anymore. They’re trying to hire them.

Smart move?

🌟Quote of the Day:

"If you’re not willing to risk the usual, you’ll have to settle for the ordinary." — Jim Rohn

⚡ Quick Win:

Ten Minutes of Talk: Spend 10 minutes today engaging with comments on your posts and replying to DMs. Social media’s an ATM, but only if you’re making deposits first.

🎉 Fun Fact of the Day: 

Super Staging: Proper staging can boost a home's sale price by 5-10%. So yes, your $50 fake plant from Target might just make you an extra $20K.

📚 Book Recommendation:

“The Trusted Advisor” by David H. Maister, Charles H. Green, and Robert M. Galford—Real talk: most people think sales is about being slick, persuasive, or having the perfect pitch. It's not. It’s about trust. The Trusted Advisor is the cheat code for becoming the person clients don’t just hire—but rely on.

This book breaks down how to shift from transactional to relational. It shows you how to stop being "just another agent" and start being the one they call first. It's not sexy—there are no viral hacks—but it's powerful. Because trust scales better than tactics.

If your goal is long-term success (not just the next commission), this one’s a no-brainer. Read it, apply it, watch your business compound.

Today’s tiny move could be tomorrow’s biggest flex.

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