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Buyers Biting
The market flinches toward recovery—but don’t blink
Splits and Caps Daily: Action for Agents
June 27, 2025
📈 Market Move:
Pending Perk-Up
Everyone expected spring to fizzle out like flat LaCroix. But May said “hold my housing data” and delivered a surprise: pending home sales actually rose—up 1.8% from April and slightly higher than last year. Cue cautious optimism.
What’s driving it?
💵 Wages are rising faster than home prices.
📉 Mortgage rates dropped for the fourth week in a row—hovering around 6.77%, their lowest in two months.
💡 Translation: Buyers are sniffing opportunity.
But don’t pop the champagne just yet. June’s early numbers are already looking soft, and new listings are basically yawning—barely up year-over-year and losing momentum.
Buyer activity is showing life (home tours up 6% over the past two weeks), but many sellers are sitting out, unsure whether to jump in or wait for a rate-cut miracle.
If Jerome Powell drops the mic with a summer rate cut? It might jolt the market—but don’t expect magic. Affordability is still a tough nut to crack.
Bottom line:
📈 Hope is creeping in—but it’s tiptoeing, not sprinting.
🌟Quote of the Day:
"If you want to make an easy job seem mighty hard, just keep putting it off." — Olin Miller
📊🤔 Agent Poll
If the Fed actually cuts rates this summer, what happens first in your market? |
🎉 Fun Fact of the Day:
Sunny Sales: Homes Facing South Get More Sun — and More Offers. South-facing homes typically have better natural light, which buyers subconsciously associate with value. It’s like nature’s version of good lighting in a selfie.
📚 Book Recommendation:
“The Entrepreneur Roller Coaster” by Darren Hardy—This book should come with a seatbelt.
If you’re an agent, broker, or honestly anyone trying to build something from scratch — you’ve already been on the ride. High highs. Gut-punch lows. One day you’re a genius, the next you’re Googling “how to sell feet pics.” Darren Hardy doesn’t just describe the ride — he hands you the damn controls.
He talks about fear, rejection, burnout, all the messy stuff no one puts on Instagram. But he also breaks down how to build real momentum — how to sell, how to lead, and how to keep your head from spinning off mid-loop.
This book isn’t fluff. It’s therapy and strategy for anyone who wakes up every day and bets on themselves.
🔑 Big takeaway: The fear doesn’t go away. You just get better at riding with it.
If you’re tired, rest. If you’re bored, you’re close.
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