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Buyers Bounce Back (Barely)
It’s not a bull run, but buyers aren’t playing dead either
Splits and Caps Daily: Action for Agents
May 9, 2025
📈 Market Move:
Keeping Calm
Buyers are creeping back in.
Mortgage rates have been basically frozen at 6.76% for three straight weeks. That plateau is giving buyers just enough confidence to poke their heads out—mortgage applications shot up 11% in a week, and home tours are picking up too.
Why? A few things:
The Fed isn’t raising rates (finally, some chill).
Trade tensions are easing (hello, new U.S.-UK deal).
And psychologically, people are getting used to “high but stable” rates.
It’s not a full-blown comeback, but it’s not a ghost town either. Buyers are still picky—demanding more from sellers and waiting for perfection—but the spring season might not be a total dud after all.
Bottom line: Rates aren’t dropping, but they’re not rising either. That alone might be enough to turn a slow season into a salvageable one.
🌟Quote of the Day:
"Motivation gets you going. Discipline keeps you growing." — John C. Maxwell
📊🤔 Agent Poll
Biggest Buyer Objection Right Now? What’s the main reason buyers are pumping the brakes? |
🎉 Fun Fact of the Day:
Death Pledge: The word “mortgage” comes from Old French: mort (death) + gage (pledge). Basically, your home loan was never meant to be cute — it was a promise you’d die still paying.
📚 Book Recommendation:
“The Paradox of Choice: Why More Is Less” by Barry Schwartz—Here’s the deal — we all think more options = better decisions. But nope. Barry Schwartz drops the bomb: more choices often lead to less satisfaction, more anxiety, and a lot of “what if I chose wrong?” spirals.
Sound familiar? It’s the same thing happening when your buyer tours 14 homes, falls in love with one… and then freezes because maybe there’s a better one out there.
This book will rewire how you think about decisions — your own and your clients’. Use it to coach buyers through indecision, simplify their path, and close with confidence.
Read this if: You want to master the psychology behind buyer hesitation — and stop losing deals to analysis paralysis
You're one boring, unsexy routine away from everything you want.
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