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Buying Power
Sellers used to call the shots — now they’re just hoping buyers don’t bail
Splits and Caps Daily: Action for Agents
July 22, 2025
📈 Market Move:
Contracts Collapse
Redfin just dropped some juicy (and slightly painful) data for agents: nearly 15% of pending home sales fell through in June — the highest June cancellation rate since 2017. That’s over 57,000 deals dead in the water.
What’s going on? Buyers finally have leverage. They’re nitpicking inspections, walking when rates spook them, and in some cases, just cold-footing their way back to Zillow. Meanwhile, sellers are dropping their tough-guy act and doing whatever it takes to close. Welcome to the Summer Standoff.
Even some sellers are tapping out early, not even listing because they don’t want to drop their price and bruise the ego. Inventory is creeping up in places like Jacksonville, Vegas, and Atlanta — all of which saw 1-in-5 pending deals fall apart. Contrast that with the tighter Northeast, where buyers still have to fight for scraps.
Bottom line: buyers are calling the shots again. Fewer bidding wars. More negotiation room. And a growing trend of sellers sitting it out rather than taking a haircut. This might be your shot to reframe the deal conversation — because when power shifts, so do your opportunities.
🌟Quote of the Day:
"Fall in love with the process, and the results will come." — Eric Thomas
⚡ Quick Win:
Weekly 3x3 Rule:
Every Monday, reach out to:
3 clients
3 leads
3 people in your sphere
Doesn’t need to be fancy. Just show up. Momentum compounds.
🎉 Fun Fact of the Day:
Basement Bonus: Homes in Norway Have Basements Called ‘Cold Rooms’. They’re literally built to store fish, meat, and potatoes — no fridge required. It’s like Tupperware... but architectural.
📚 Book Recommendation:
“Take the Stairs” by Rory Vaden—Look — everyone wants success, but nobody wants to sweat for it. That’s where this book comes in.
Take the Stairs is basically a punch in the face to your inner shortcut-taker. Rory Vaden’s whole thesis? Success isn’t sexy. It’s not about hacks or hacks for your hacks. It’s about doing the hard thing when you don’t feel like it.
Discipline = freedom. Delayed gratification = real leverage. This is the book that reminds you: the elevator might be faster, but it rarely goes where you actually want to end up.
So yeah — skip the escalator. Take the stairs. Get uncomfortable. Build real momentum. Rory’s playbook shows you how.
You’re closer than you think. Keep pushing.
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