Charter Clash

Splits and Caps Daily: Action for Agents

December 26, 2024

📈 Market Move:

Bylaw Battle

The National Association of Realtors (NAR) is moving to revoke Phoenix Realtors’ charter over a program called MLS Choice, which offers non-Realtors access to MLS services and other resources. NAR argues that MLS Choice violates their bylaws and threatens the value of membership, which includes perks like advocacy and a unified code of ethics. Phoenix Realtors contends that MLS Choice simply adds options, not replacements, for $249 a year—but users lose the “Realtor” label and key benefits. If Phoenix doesn’t comply, they face a formal review and potential charter loss, with their territory up for grabs. This showdown could set a precedent for the entire industry.

🌟Quote of the Day:

"Action is the foundational key to all success." — Pablo Picasso

⚡ Quick Win:

The Daily Lead Sprint: Set a timer for 15 minutes and call as many old leads as you can. Keep it casual, like, “Hey, just checking in—anything I can help with?” The goal: reconnect and revive opportunities.

🎉 Fun Fact of the Day: 

The Most Vertical City: Hong Kong boasts the most skyscrapers of any city on Earth—over 9,000 buildings are 14 stories or taller. If you’re afraid of heights, this might not be the market for you.

📚 Book Recommendation:

"Top of Mind" by John Hall—Alright, real talk—if you're in the game of building relationships, growing your brand, or just trying to make sure people remember your name (and not because you owe them money), "Top of Mind" is a must-read.

John Hall breaks down how to build trust and stay relevant in a world where attention spans are shorter than a TikTok video. It’s not about spamming people with ads or shouting louder than the competition. It’s about providing value—consistently. Think: content marketing that feels like a helpful friend, not an annoying sales pitch.

You'll learn how to become the first person people think of when they need your expertise—and spoiler alert, it’s not about slick tactics; it’s about being authentic, consistent, and generous. This one’s a game-changer for real estate agents who want their name to pop up in conversations like, "Hey, who should I call to list my house?"

If you’re ready to stop chasing leads and start attracting them, grab this book. You’ll thank yourself later.

Closing it out! Stay committed, stay resourceful, and remember—every effort today sets the stage for tomorrow’s success. Let’s crush it!

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