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City Swappers
The dream isn’t dead — it’s just relocating to a cheaper ZIP code
Splits and Caps Daily: Action for Agents
July 16, 2025
📈 Market Move:
Hometown Hoppers
Nearly 3 in 5 buyers are house hunting outside their current city. Why? Because when a starter home costs $1.4M in San Jose, you start Googling “Boise + hiking + fiber internet.”
According to Realtor.com, 58.9% of home shoppers are looking beyond their local market. That’s up from 48.1% pre-COVID — and while it dipped slightly from last year, it’s still a massive shift in buyer behavior.
Big metros are getting ghosted:
San Jose: 93.7% looking to leave
D.C.: 86.4%
Seattle: 80.5%
Salt Lake: 77%
Pandemic boomtowns like McAllen, Phoenix, and Spokane? Also losing their shine, as prices rise and the Zoom-call-from-anywhere honeymoon fades.
But a few cities like Portland, SF, and Houston are holding on to their people — thanks to better affordability, lifestyle perks, or maybe just really good tacos.
✅ Bottom line: Agents, your next client might live 1,000 miles away. Time to brush up on your out-of-town pitch.
🌟Quote of the Day:
"If you really want to do something, you'll find a way. If you don't, you'll find an excuse." — Jim Rohn
⚡ Quick Win:
DM Old Leads with a Simple Ask:
“Hey [Name], I’ve got a new listing I think you might like. Want me to send it?”
Even if they say no, they’ll remember you’re still hustling for them.
🎉 Fun Fact of the Day:
Cash Crunch: A Zillow Zestimate Updates Every Day. It crunches sales, listings, and tax data daily — but still misses the vibe of "killer natural light" or "Karen lives next door."
📚 Book Recommendation:
“The Closer’s Survival Guide” by Grant Cardone—This book is like a Navy SEAL manual for sales — except instead of defusing bombs, you’re defusing objections like “I need to think about it.”
Grant Cardone doesn’t do fluff. This is 100+ ways to close deals — real scripts, real tactics, and real intensity. If you're the type who breaks out in hives when someone says, “Let me talk to my spouse,” Grant gives you the cure.
Think of it like having a cheat code for every moment a deal might die. Whether you’re slinging condos, SaaS, or solar panels — if you're in the persuasion business (and let’s be real, everyone is), this belongs on your shelf.
TL;DR: Don’t read this if you want to feel good. Read it if you want to get paid.
Momentum > motivation. Every time.
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