Commission Cuts Cancelled

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Splits and Caps Daily: Action for Agents

August 18, 2025

📈 Market Move:

Fee Fears Flip

Remember when everyone freaked out last year because NAR’s $418M settlement was supposed to kill buyer-agent commissions? Yeah… about that.

A year later, commissions didn’t tank — they actually ticked up. The average buyer agent now pockets 2.43% vs. 2.38% a year ago. Why? Because buyers still have leverage in a sluggish market. Sellers need buyers, and the fastest way to sweeten the deal is to cover the agent’s fee.

So the “death of commissions” was a false alarm — for now. The real test comes when the market flips back to a seller’s game. Will sellers push buyers to pay their own reps? Will buyer agents have to discount their rates? TBD.

For now, what has changed:

• Buyer agreements are signed earlier.

• More upfront convos about commissions.

• Some buyers sliding into listing agents’ DMs to dodge “two commissions” (which usually just means the listing agent doubles their payday).

Moral of the story: The rules changed, but the money didn’t. Buyer agents who can prove their value are still eating well.

🌟Quote of the Day:

“If it doesn’t challenge you, it won’t change you.” — Fred DeVito

📊🤔 Agent Poll Results

On 8/15, we asked: You get a brand-new, qualified lead… but they’re also talking to two other agents. What’s your play?

The results are in!

• A) Go full charm offensive — coffee invite, local tips, zero sales pitch: 16.7%

• B) Hit them with a “Here’s exactly how I’ll get you in your dream home” plan within 24 hours: 16.7%

• C) Disqualify fast — if they’re shopping for agents, they’re not my people: 50%

• D) Play the long game — drip campaign and check-ins until they pick me: 16.7%

A little something for every type of agent! We can dig it!

🎉 Fun Fact of the Day: 

Party of None: 🏘️ Zillow once listed an entire ghost town for sale in California. The catch? Population: 0. Vibes: immaculate.

📚 Book Recommendation:

“The Power of Broke” by Daymond John — Daymond John (yeah, the FUBU guy from Shark Tank) says being broke isn’t a weakness — it’s a weapon. When you’ve got no money, you’ve got no safety net, which means you’re forced to get scrappy, creative, and resourceful.

This book isn’t about raising a $10M seed round or throwing cash at problems. It’s about how to hustle when you don’t have cash — and why that mindset actually makes you stronger even when you do.

Think of it like this: having a fat bank account can make you lazy. Being broke? That makes you dangerous.

In real estate, “broke” forces you to out-hustle the competition — you don’t need the biggest budget, you need the sharpest creativity.

You’ve got what it takes — now take what you want.

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