Construction Crushes

Splits and Caps Daily: Action for Agents

April 29, 2025

📈 Market Move:

Be Bold: Build

Realtor.com just dropped a housing affordability report card, and spoiler: it’s mostly red ink. Only one state—South Carolina—walked away with an A, thanks to actually building homes fast enough to meet demand. Everyone else? Meh.

The South and Midwest showed up like overachievers with plenty of land, fewer rules, and a builder’s mentality. Meanwhile, the Northeast and West Coast are still busy tying themselves in zoning red tape and wondering why no one can afford to live there.

Big picture? The real estate game in 2025 is still rocky. Inventory's ticking up, but mortgage rates are moodier than a crypto chart. The takeaway is simple: want affordable housing? Don’t just dream it—build it. South Carolina gets it. Your move, everyone else.

🌟Quote of the Day:

"Comfort is the enemy of progress." — P.T. Barnum

⚡ Quick Win:

QR Code Hack: Add a QR code to your open house flyers, business cards, and yard signs. Link it to a lead form or your latest listing page. The easier you make it to connect, the more leads you catch.

🎉 Fun Fact of the Day: 

Best to Invest: In the U.S., 90% of millionaires created their wealth through real estate. Stocks are sexy. Crypto is flashy. But real estate is the dad who actually shows up at your baseball game.

📚 Book Recommendation:

“The Referral Engine: Teaching Your Business to Market Itself” by John Jantsch—You ever meet a business that never runs ads but still prints money? That’s the power of referrals—and this book is basically the blueprint.

Jantsch breaks down how to turn your customers into your sales team (without asking them to be weird or pushy). It’s not just “ask for referrals” fluff—it’s a strategy playbook to engineer word-of-mouth at scale. Think systems, not slogans.

If you're in real estate (or any business where trust = gold), this is your unfair advantage.

Read it, implement it, and make your business spread like a meme in a group chat.

Bet on yourself — you're the safest investment you’ll ever make.

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