Coverage Crunch

Splits and Caps Daily: Action for Agents

October 14, 2025

📈 Market Move:

Premium Pressure

Forget high interest rates — the next big housing headache is insurance. Across the country, insurers are pulling out of high-risk areas, leaving homeowners with fewer, pricier options. In California, deals falling through over insurance nearly doubled last year. Florida’s already living that nightmare, with insurers fleeing and state-run plans drowning in claims.

These two states make up 20% of U.S. listings, and both show what happens when climate meets capitalism — coverage shrinks, premiums spike, and sales die before closing. California’s FAIR Plan now covers $650B in exposure and wants a 36% rate hike just to stay solvent. Florida’s Citizens plan “wins” 90% of disputed claims, leaving homeowners stuck.

To make it worse, credit scores often matter more than climate risk. In Florida, homeowners with poor credit pay $2K more a year than identical neighbors with good credit.

Bottom line: the insurance crisis isn’t just about disasters — it’s about deals. If buyers can’t insure homes, they can’t buy them. And if insurers keep retreating, the most beautiful places in America may become the hardest to sell.

🌟Quote of the Day:

“You cannot swim for new horizons until you have courage to lose sight of the shore.” — William Faulkner

⚡ Quick Win:

One-Question Survey: Send one question to 5–10 past clients: “If you could change one thing about your home-buying/selling experience, what would it be?” Insights + engagement in <5 minutes.

🎉 Fun Fact of the Day: 

Single-Use Shack: 🏠 In Japan, homes lose so much value after 30 years they’re basically treated like cars — people just demolish and rebuild.

📚 Book Recommendation:

“Lost and Founder” by Rand Fishkin — Real estate isn’t a perfect, step-by-step system — it’s messy, unpredictable, and full of “what now?” moments. That’s exactly what Rand Fishkin gets in Lost and Founder. He spills the raw truth about starting and running a business, from marketing fails to team drama, and how to navigate it without losing your mind.

For agents, it’s a masterclass in building your personal brand, managing clients, and growing your business on your own terms. The lessons aren’t just for startups — they’re for anyone hustling in a competitive, unpredictable market.

Big takeaway: success isn’t about following a formula. It’s about embracing the chaos, learning fast, and creating a business that actually works for you.

You’re closer than you think — now go grab it.

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