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Deal Delusion
Sellers are dreaming big, but buyers are bringing them back to Earth
Splits and Caps Daily: Action for Agents
May 1, 2025
📈 Market Move:
Pricing Paralysis
Sellers are living in 2021, but buyers are in 2025.
After years of runaway price growth, sellers still think their homes are worth top dollar — but the market disagrees. According to Redfin, the gap between list price and sale price just hit $40K, the widest it's been since 2020. Translation? Sellers are anchoring to old comps, while buyers are shopping based on today’s cooler market.
List prices are up 6.2% year-over-year, but sale prices? Barely budging. Some sellers are still betting they'll get asking or above — but nearly 1 in 4 listings took a price cut last month. And in places like West Palm Beach and Jacksonville, the disconnect is even worse.
Moral of the story: price your home like it’s April 2025, not January 2022 — or get ready for crickets.
🌟Quote of the Day:
"The only way to win is to learn faster than anyone else." — Eric Ries
⚡ Quick Win:
Reverse Prospecting Power Move: Instead of waiting for buyers to come to you, pick one of your listings and proactively message agents in your network: “Got any buyers looking for a [insert cool listing feature]? Just listed one that might be a perfect fit.” Make things easy for them, and they’ll return the favor.
🎉 Fun Fact of the Day:
Banana Barter: In 13th century England, tenants could pay rent in chickens, wheat, or...bananas. Imagine Venmo requesting your landlord: “2 chickens and a side of bananas for April.”
📚 Book Recommendation:
“Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling” by Matthew Dicks—If you can tell a good story, you win.
Seriously — whether you're pitching a product, raising money, giving a wedding toast, or just trying to be less boring at dinner… storytelling is your superpower.
Enter Matthew Dicks. This guy isn’t just some random “coach.” He’s a competitive storyteller (yeah, that’s a thing) who’s won Moth story slams like a dozen times. In Storyworthy, he breaks down storytelling into a skill — something you can actually learn and use. No talent needed.
The real gem? His “Homework for Life” concept. It's basically journaling on steroids — and it will change the way you notice your life. You start spotting tiny, powerful moments every day that could turn into stories that land, sell, or inspire.
This book isn't just about telling better stories. It's about living better stories. And then being able to share them in a way that actually matters.
You want to be more interesting? More persuasive? More memorable?
Cool. Start here.
Remember: Half the game is just staying in the game.
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