Delegate Dance

Splits and Caps Daily: Action for Agents

June 3, 2025

📈 Market Move:

Divided Directives

The National Association of Realtors (NAR) is basically trying to fix the roof and repaint the house—while it’s still on fire.

This week at their D.C. meetings, NAR leaders tackled three big headaches:

1. Declining membership (they’re budgeting for 1.4M, but expecting it to drop to 1.2M next year),

2. Internal tension over DEI and hate speech policies, and

3. A lingering trust problem after their messy commission settlement in 2024.

To make things spicier, they brought in speakers from both FOX News and CNN to talk polarization—because nothing says “unified front” like watching people politely bicker on stage.

Meanwhile, NAR’s trying to thread the needle: trim budgets without gutting DEI, update its ethics code without triggering lawsuits, and rebuild trust with members who feel burned. TL;DR: they're in damage control mode, and every move now feels like a political chess game.

For agents? This isn’t just drama in the boardroom. These policy debates could shape your playbook in the next 12 months—ethics, marketing, even how you talk to clients. Stay tuned.

🌟Quote of the Day:

"If you’re going through hell, keep going." — Winston Churchill

⚡ Quick Win:

Use the “Magic Question”: Message five people today: “Are you still thinking of making a move this year, or has that changed?” It’s low-pressure and opens the door to real conversations without sounding salesy.

🎉 Fun Fact of the Day: 

Inherited Inventory: In Venice, You Can’t Buy — Only Inherit. Many Venetian homes have been passed down for centuries, and strict regulations make it nearly impossible for outsiders to buy in. It’s real estate meets Renaissance-level gatekeeping.

📚 Book Recommendation:

“Talk Triggers” by Jay Baer & Daniel Lemin—Most businesses are out here begging for attention—running ads, spamming inboxes, dancing on TikTok like their lives depend on it. But the smartest ones? They engineer word of mouth. That’s what this book is about.

Talk Triggers breaks down how to create something so unique, so unexpected, that people can’t help but talk about it. Like the DoubleTree cookie. (Yes, that cookie is a marketing strategy.) Jay Baer and Daniel Lemin lay out a framework for turning your biz into a story people want to tell—no ad budget required.

If you're a real estate agent, this is your cheat code to becoming the agent people recommend without even being asked. Don’t be better. Be worth talking about.

You don’t need motivation — you need momentum.

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