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Double Dip
Opendoor is mixing iBuying with a pinch of profit-sharing to sweeten the deal
Splits and Caps Daily: Action for Agents
July 25, 2025
📈 Market Move:
Seller’s Slice
Opendoor just dropped a new pitch called Cash Plus, and it’s kind of like a side bet at a poker table: they’ll buy your house now and cut you in on the resale—if there's a profit left after the reno, fees, and all the sausage-making.
They're calling it “the best of both worlds.” Translation: get your fast cash now, and maybe—just maybe—you’ll get a little bonus once they flip it. That’s like Uber giving you a free ride if the driver makes money on the next one. Not a guarantee… but hey, it’s something.
It’s rolling out in Dallas, Nashville, and Raleigh first. And yep, agents are in the loop too. Through their invite-only “Key Connections” program, Opendoor is working the angle to bring agents into the mix and grease the lead pipeline.
Bottom line:
This isn’t just a seller play — it’s Opendoor fighting for margin and relevance in a tough market. They're trying to bridge the gap between the convenience of iBuying and the upside of traditional selling. Clever move… if they can make the math work.
🌟Quote of the Day:
“Formal education will make you a living; self-education will make you a fortune.” — Jim Rohn
📊🤔 Agent Poll
Would you pitch Opendoor’s new Cash Plus program to your sellers... or nah? |
🎉 Fun Fact of the Day:
Tree Treasure: Trees Increase Property Value. A mature tree can add $3K–$10K to a property’s value. Landscaping isn’t just pretty — it’s passive income for your curb appeal.
📚 Book Recommendation:
“Get Different” by Mike Michalowicz—You ever scroll past 10,000 real estate ads and forget every single one? Yeah, same. That’s the problem Mike Michalowicz solves in Get Different.
This book is basically a slap in the face to boring marketing. Mike’s whole point is: if you blend in, you're invisible. And the worst part? Most businesses (especially in real estate) copy what everyone else is doing — open house flyers, "Just Listed" posts, same cheesy headshots. It's all noise.
Mike breaks down how to actually stand out — not by being louder, but by being strategically weird. Different on purpose. He gives you a simple framework: DAD — Different, Attract, Direct. It’s like marketing with a GPS instead of vibes.
If you're tired of blending in with the beige army of agents, this book's your exit ramp.
TL;DR:
Standing out is the only marketing strategy that still works. This book shows you how to do it without lighting your budget on fire.
Even one small win today makes tomorrow easier.
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