Dream Delayed

Splits and Caps Daily: Action for Agents

September 4, 2025

📈 Market Move:

Hope on the Horizon

For the first time since 2016, the U.S. just lost homeowners. We’re talking a tiny dip — down 0.1% to 86.2M households — but symbolically, it’s huge. Owning a home has always been the American flex, and now it’s slipping. Meanwhile, renters surged +2.6% to 46.4M households.

Why? Simple: mortgage rates are brutal, prices are still high, and people are hitting pause on big life milestones like marriage and kids (a.k.a. the “let’s buy a house” triggers). Millennials especially are saying, “nah, not yet.”

But here’s the plot twist: prices are finally softening. Average price per square foot is slipping, sellers are discounting to move inventory, and Compass’ chief economist says we’ll likely see headline-level price drops by year-end.

So yeah, homeownership just took a rare L… but renters might be about to get their shot. The smart move? Be ready to pounce when everyone else is still doomscrolling about rates.

🌟Quote of the Day:

“Someone is sitting in the shade today because someone planted a tree a long time ago.” — Warren Buffett

⚡ Quick Win:

Default Decline – Say “no” to one thing you don’t actually want to do this week. You’ll realize nothing explodes when you protect your time.

🎉 Fun Fact of the Day: 

Making Waves: 🐟 In the Netherlands, some houses are literally floating on water — like Airbnb meets houseboat, but permanent.

📚 Book Recommendation:

“Working Backwards” by Colin Bryar & Bill Carr — Here’s a tale from two ex-Amazon execs who were basically in the room when Bezos was cooking up the playbook that made Amazon unstoppable.

The big idea? Amazon didn’t win by selling books online. They won because they created a system that forced clarity and customer obsession into every decision. Think: writing a press release before you even start building the product, six-pagers instead of PowerPoints, and meetings that are ruthlessly designed to cut the fluff.

It’s not a “how to copy Amazon” book. It’s a “here’s how to steal Amazon’s secret weapon: process that actually scales” book.

If you’ve ever thought: “Man, my team is busy but not moving the needle,” this one will smack you in the face.

👉 Read it if you want to turn chaos into compounding.

Today was practice. Tomorrow’s the performance.

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