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False Start
Mortgage rates hit a 10-month low... and buyers respond with a collective shrug
Splits and Caps Daily: Action for Agents
August 15, 2025
📈 Market Move:
Low Rates, Low Energy
Mortgage rates just hit a 10-month low (6.58% on a 30-year fixed), thanks to a weak jobs report and hopes for a Fed rate cut in September. Sounds like the perfect recipe for a buying frenzy, right? Nope.
Inflation is still being a pain (producer prices jumped way more than expected), inventory growth is stalling, and sellers are pulling listings early. Translation: lower rates aren’t magically making homes more affordable — especially for first-timers.
Who is moving? Refinancers. Refi applications are up 23% in a week, the biggest jump since April. But purchase apps? Up just 1%. Higher-income buyers in markets with more inventory might make moves, but for everyone else, it’s still “meh” season.
Economists say a fall rally is possible — but with volatility ahead and prices still rising, this window for mid-6% rates might slam shut fast.
🌟Quote of the Day:
“Discipline is remembering what you want.” — David Campbell
📊🤔 Agent Poll
You get a brand-new, qualified lead… but they’re also talking to two other agents. What’s your play? |
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🎉 Fun Fact of the Day:
Hot Properties: 🌋 Hawaii has real estate built on cooled lava. Technically safe… unless the volcano gets a sequel.
📚 Book Recommendation:
“Start Ugly” by Chris Krimitsos — Everyone wants to launch the perfect business, podcast, brand — whatever. And they end up doing… nothing. Because they’re waiting for “perfect.”
Chris Krimitsos basically says: forget perfect — start ugly. Launch before you’re ready. You’ll figure it out in public, with feedback, and you’ll get better 10x faster than the people still tinkering behind the curtain.
This isn’t a “how to” manual — it’s a kick in the butt wrapped in a story. And if you’ve been sitting on an idea because you’re scared it’ll be messy at first… guess what? It will be. That’s the point.
Read this, then go put something imperfect into the world before the day’s over.
Keep swinging. One of these hits changes everything.
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