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Fed on the Fence
Mortgage rates hit their biggest drop of the year—just as the labor market tanks
Splits and Caps Daily: Action for Agents
September 12, 2025
📈 Market Move:
Buyers Bounce Back
Mortgage rates just fell off a cliff—down to 6.35%, the biggest weekly drop this year. Buyers noticed: purchase applications are up 23% YoY. Translation: the market just got a shot of Red Bull.
But here’s the twist: inflation ticked up to 2.9% (bad), while jobs data came in weak (worse). The Fed meets next week, and everyone’s betting they’ll cut rates—maybe even three times before year-end.
So you’ve got this weird cocktail: higher prices, fewer jobs, and suddenly cheaper mortgages. The Fed’s stuck in a “damned if you do, damned if you don’t” moment—but for agents, all you need to know is this: buyers are back in the game.
🌟Quote of the Day:
“Build your own dreams, or someone else will hire you to build theirs.” — Farrah Gray
📊🤔 Agent Poll
Mortgage rates just dropped like a hot potato. Buyers are sniffing around again. Question is: what’s your move? |
🎉 Fun Fact of the Day:
Hollyweird: 🎬 Hollywood once built a full-size fake neighborhood for a movie, then… just left it. Now it’s a weird tourist stop.
📚 Book Recommendation:
“The Pumpkin Plan” by Mike Michalowicz — Mike’s big idea is simple but deadly: most businesses fail because they try to water every little plant in the garden. The winners? They go full farmer mode—prune the weak pumpkins, and pump every ounce of energy into the one that can grow massive.
For agents, this is gospel. Stop chasing every random lead, every “maybe someday” buyer. Instead, find your fattest pumpkin—the client type that brings the biggest ROI—and double down. That’s where the money and sanity live.
This book is basically a permission slip to stop being busy and start being big.
Your future self is already smiling.
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