Fixing the Foundation

Splits and Caps Daily: Action for Agents

May 22, 2025

📈 Market Move:

Reputation Repair

Alright, NAR’s been in the penalty box for a while—scandals, settlements, and straight-up leadership chaos. But now, they’re finally acting like a company that knows it can’t afford to lose the customer.

At the T3 Summit, NAR’s top trio—CEO Nykia Wright, President Kevin Sears, and Special Advisor Sherry Chris—basically came out saying, “Yeah, we messed up. But we’re fixing it.” And not with fluff. They’re actually:

• Keeping dues flat (bold move when you’ve got a $400M+ settlement to pay off)

• Cleaning house internally (bye-bye, dead weight)

• Bringing back people who’ve been out of the loop for over a decade

• Acting fast instead of hiding behind slideshows and bureaucratic tap dances

Chris said brokers actually want to help fix things, and Wright made it clear—this is do-or-die. She’s running it like a business, not a bloated committee.

Bottom line: NAR knows trust is gone and won’t be rebuilt overnight. But for the first time in years, they’re acting like they’ve got something to prove. Let’s see if they can pull it off.

🌟Quote of the Day:

"Vision without execution is just hallucination." — Thomas Edison

⚡ Quick Win:

Pricing Poll: Post a photo of a new listing and challenge your audience to guess the price. Give a shout-out to the closest guess in your next post. It’s gamified content that doubles as lead-gen bait.

🎉 Fun Fact of the Day: 

Mega Meh: In 2021, a 100,000 sq. ft. mega-mansion in LA (called "The One") was listed for $500M… and sold for just $141M after foreclosure. Turns out, even billionaires hate paying property taxes.

📚 Book Recommendation:

“Unreasonable Hospitality” by Will Guidara—Most people are playing business on hard mode, thinking it's all about product or price. But Will Guidara? He built one of the best restaurants in the world (Eleven Madison Park) by going all-in on hospitality — like, irrational, over-the-top, “this-can’t-scale” hospitality.

And it worked. Big time.

This book isn’t just for restaurant nerds. It’s a masterclass in creating moments that make people feel seen, special, and loyal for life. Whether you’re selling houses, SaaS, or smoothies — this is how you build a brand people brag about.

If Chick-fil-A and Ritz-Carlton had a secret love child and gave it a business degree — this book is it.

Bottom line: Give people more than they expect, and they’ll give you more than you imagine.

Stack momentum like it’s compound interest.

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