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Flexibility Fallout
Why MLSs are rejecting NAR’s attempt to loosen the listing leash
Splits and Caps Daily: Action for Agents
July 8, 2025
📈 Market Move:
Marketing Maneuvers
NorthstarMLS just hit “decline” on NAR’s new delayed marketing add-on, saying it does more harm than good. Their take? It creates info silos, confuses sellers, and undermines listing accessibility. Basically, it’s like trying to fix a problem that doesn’t exist.
Backstory: NAR’s been under pressure to loosen its Clear Cooperation rules. Their solution? A new “Multiple Listing Options” policy that lets MLSs delay online marketing, aiming to give sellers more “flexibility.” But CRMLS and now NorthstarMLS say the real issue isn’t flexibility — it’s fairness and clarity.
NorthstarMLS kept it real: “Our system already works. Why break it with new rules that just make things messy?”
This rejection sends a clear signal — major MLSs aren’t ready to let big brokerages rewrite the rules of the game. And if more follow suit, NAR’s latest move might turn out to be all policy, no power.
✅ Trend to watch: MLSs drawing harder lines on what real transparency looks like in a post-lawsuit industry.
🌟Quote of the Day:
"Don’t sit down and wait for the opportunities to come. Get up and make them." — Madam C.J. Walker
⚡ Quick Win:
Make a “Buyer Trap” Reel:
Title: “3 Things That Make You Fall in Love With the Wrong House”
Talk about red flags like staging tricks, bad floorplans, or inflated pricing. Educates and positions you as a protector, not a pusher.
🎉 Fun Fact of the Day:
Virtual Realty: Virtual Staging Boosts Clicks by 60%+. Digitally staging an empty home massively increases engagement online — even if the buyer never sees those fake chairs IRL. Fake it till you make the offer.
📚 Book Recommendation:
“The Self-Reliant Entrepreneur” by John Jantsch—You ever feel like the world’s moving too fast and everyone’s screaming “scale!” while you’re just trying to keep your head above water?
John Jantsch says: slow down, breathe, and build something with soul.
The Self-Reliant Entrepreneur isn’t a book about hacks or hustle porn. It’s like a daily meditation for founders who want to stay sane while building something meaningful. Think: Walden Pond meets the startup grind.
Each page gives you a short reading—a quote, a reflection, and a challenge. It’s not just what you’re building, it’s who you’re becoming while you build it.
This book is like having a wise (but chill) coach in your ear each morning reminding you: “You got this. Now go do it on your terms.”
Read it if:
You're building something from scratch and don’t want to lose your mind
You secretly crave more purpose than profit
You’re tired of books that tell you to 10x everything but don’t help you enjoy the process
🧘♂️ Startup therapy. Founder philosophy. No fluff. Just real talk for the real ones.
Forget motivation. Become a machine.
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