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Flipping Fannie
Trump wants to cash in on Freddie & Fannie—without giving up control
Splits and Caps Daily: Action for Agents
May 29, 2025
📈 Market Move:
Mortgage Meets MAGA
Trump just pulled a classic Trump move: he wants to take Fannie Mae and Freddie Mac public—but still keep his hands on the wheel. Imagine selling your car but insisting you still get to drive it.
The plan? Monetize these mortgage giants, maybe end conservatorship, maybe not. Depends on the vibes. FHFA Director William Pulte is cheerleading the whole thing but also firing shots at the Fed for dragging their feet on rate cuts and calling out FICO for hiking credit report costs.
Meanwhile, Fannie’s teaming up with Palantir to hunt mortgage fraud using AI (because even fraudsters can’t out-hustle machine learning). And in unrelated-but-totally-political news: the Mortgage Bankers Association quietly nixed DEI language from their site—guess which way the wind’s blowing?
Big picture: We’re watching a financial tug-of-war over housing’s future, and Trump just made his opening bid.
🌟Quote of the Day:
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure." — Colin Powell
⚡ Quick Win:
3-Minute “Link in Bio” Cleanup: Your Instagram bio has one shot. Ditch that outdated Zillow link and swap in a free Linktree (or Stan.store) with 2-3 clear calls-to-action: Book a Call, View Listings, Join My Email List. Small tweak, big ROI.
🎉 Fun Fact of the Day:
Cellar Seller: French Law Protects Your Wine Cellar. In France, if you sell a house with a wine cellar, you can’t empty it unless the buyer agrees. Because over there, Bordeaux is basically a human right.
📚 Book Recommendation:
“They Ask, You Answer” by Marcus Sheridan—Here’s the simplest business growth strategy nobody’s doing:
Just answer the damn questions.
That’s literally the premise of They Ask, You Answer. Marcus Sheridan took a struggling pool company and turned it into a marketing powerhouse — not with ads, funnels, or ninja hacks — but by actually answering every question his customers had.
Sounds obvious, right? That’s the genius.
Most people avoid the real stuff:
💰 How much does it cost?
⚖️ What are the pros and cons?
🏆 Who are your competitors?
Marcus did the opposite — answered everything with radical transparency… and his business blew up.
Why this book slaps:
It’s a blueprint for becoming the trusted voice in your niche.
You’ll realize your content strategy is probably 90% fluff.
It turns your website into a sales rep that never sleeps.
If you're in real estate, SaaS, ecommerce — doesn’t matter. This is the content marketing book that actually works in real life, not just theory.
Bottom line: Stop dodging. Start answering.
Your audience is literally Googling this stuff. Be the one who gives them the truth.
If it feels hard, good. That’s the signal.
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