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- Framing Freeze
Framing Freeze
Even with lower rates, buyers (and bulldozers) are on standby
Splits and Caps Daily: Action for Agents
June 20, 2025
📈 Market Move:
Permit Denied
Homebuilders are hitting the brakes — hard. In May, new housing starts dropped 9.8% from the month before. Compared to last year, single-family starts are down 7.3% and permits fell 6.4%. Summer usually means sawdust and scaffolding… but this year, builders are more likely to be binge-watching Zillow listings than breaking ground.
Why? Costs are up. Demand is down. And competition from resale homes is heating up — especially in places like Texas and Florida. Throw in tariff drama, high interest rates, and a side of labor shortage, and you’ve got builder confidence at its third-lowest point in 13 years.
Even with mortgage rates drifting down (now around 6.81%), buyers aren’t exactly stampeding in. Mortgage applications? Down. Purchase applications? Also down. Turns out “slightly more affordable” still isn’t “affordable.”
Bottom line:
If you’re a builder, you’re sweating. If you’re a buyer, you’re waiting. And if you’re watching from the sidelines? This summer might be less about open houses… and more about open questions.
🌟Quote of the Day:
"What you do speaks so loudly that I cannot hear what you say." — Ralph Waldo Emerson
📊🤔 Agent Poll
Which of these hits a little too close to home right now?Drop your vote 👇 — therapy’s expensive, but polls are free. |
🎉 Fun Fact of the Day:
License Lag: More Agents = Slower Market. In oversaturated markets, too many agents chasing too few listings can slow deal velocity. Not all supply creates demand — sometimes it just creates LinkedIn posts.
📚 Book Recommendation:
“Tools of Titans” by Tim Ferriss—This book is like walking into a secret society of high performers — except instead of weird rituals, you get actionable tactics from billionaires, athletes, and creators who actually do stuff.
Tim Ferriss reverse-engineered the habits, routines, and mindsets of people who play the game at the highest level — and then handed you the cheat codes. Morning routines, deal-making frameworks, mental models, even how they think about sleep, money, and risk.
It’s not a book you read front to back. It’s more like a buffet: skip around, grab what you need, and come back hungry.
TL;DR: Read this if you want to steal greatness in bite-sized chunks.
Warning: may cause sudden urges to cold plunge and build empires.
Chase the process, not the praise.
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