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- Framing Freeze
Framing Freeze
Even with lower rates, buyers (and bulldozers) are on standby

Splits and Caps Daily: Action for Agents
June 20, 2025
đ Market Move:
Permit Denied
Homebuilders are hitting the brakes â hard. In May, new housing starts dropped 9.8% from the month before. Compared to last year, single-family starts are down 7.3% and permits fell 6.4%. Summer usually means sawdust and scaffolding⌠but this year, builders are more likely to be binge-watching Zillow listings than breaking ground.
Why? Costs are up. Demand is down. And competition from resale homes is heating up â especially in places like Texas and Florida. Throw in tariff drama, high interest rates, and a side of labor shortage, and youâve got builder confidence at its third-lowest point in 13 years.
Even with mortgage rates drifting down (now around 6.81%), buyers arenât exactly stampeding in. Mortgage applications? Down. Purchase applications? Also down. Turns out âslightly more affordableâ still isnât âaffordable.â
Bottom line:
If youâre a builder, youâre sweating. If youâre a buyer, youâre waiting. And if youâre watching from the sidelines? This summer might be less about open houses⌠and more about open questions.
đQuote of the Day:
"What you do speaks so loudly that I cannot hear what you say." â Ralph Waldo Emerson
đđ¤ Agent Poll
Which of these hits a little too close to home right now?Drop your vote đ â therapyâs expensive, but polls are free. |
đ Fun Fact of the Day:
License Lag: More Agents = Slower Market. In oversaturated markets, too many agents chasing too few listings can slow deal velocity. Not all supply creates demand â sometimes it just creates LinkedIn posts.
đ Book Recommendation:
âTools of Titansâ by Tim FerrissâThis book is like walking into a secret society of high performers â except instead of weird rituals, you get actionable tactics from billionaires, athletes, and creators who actually do stuff.
Tim Ferriss reverse-engineered the habits, routines, and mindsets of people who play the game at the highest level â and then handed you the cheat codes. Morning routines, deal-making frameworks, mental models, even how they think about sleep, money, and risk.
Itâs not a book you read front to back. Itâs more like a buffet: skip around, grab what you need, and come back hungry.
TL;DR: Read this if you want to steal greatness in bite-sized chunks.
Warning: may cause sudden urges to cold plunge and build empires.
Chase the process, not the praise.


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