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Splits and Caps Daily: Action for Agents

October 31, 2025

📈 Market Move:

Selling Slump

Here’s the headline stat everyone’s freaking out about: 71% of “active” agents didn’t close a deal in 2024, according to a Redfin survey shared by Inman. That’s not a typo. Seventy. One. Percent.

Now, before you start panic-selling your lockboxes, here’s the fine print: the number only includes agents who consider themselves “active,” not all licensed agents. And the National Association of Realtors says the real number is closer to 5% of members with zero deals. So, someone’s math—or marketing—is a little fuzzy.

Either way, the message is clear: it’s been a survival-of-the-fittest market. Between affordability issues, low inventory, and insurance drama (looking at you, California and Florida), even seasoned agents have been grinding just to stay in the game.

But here’s the good news: things are already turning. Inventory’s ticking up, incomes are rising, and mortgage rates are expected to settle near 6.5% by year-end. NAR’s Lawrence Yun says momentum is building—and about half of agents expect sales to climb this year.

Translation? The storm might finally be clearing. The ones who made it through 2024 didn’t just survive—they’re about to thrive.

🌟Quote of the Day:

“Those who don’t believe in magic will never find it.” — Roald Dahl

📊🤔 Agent Poll:

🎉 Fun Fact of the Day: 

Grave Value: 💀 In some older cemeteries-adjacent neighborhoods, homes can have slightly lower prices—but hardcore paranormal fans will pay a premium to live “next to the dead.”

📚 Book Recommendation:

“Stealing Fire” by Steven Kotler & Jamie Wheal — Think about the best days in real estate—the deals flow, clients are happy, your calendar clicks, and somehow everything just works. That’s “flow,” and Stealing Fire is basically a manual for how to hack it.

Kotler and Wheal show how elite performers—from Navy SEALs to Silicon Valley founders—access these peak states to think faster, close harder, and crush goals without burning out. For agents, that means better listing presentations, smoother negotiations, and a mind that stays sharp even in a crazy market.

If you’re tired of feeling like most days are just chasing leads and fighting fires, this book gives you tools to enter the zone where deals get done, referrals multiply, and your energy actually sticks around until Friday.

TL;DR: Stop grinding in low gear—Stealing Fire shows you how to work at max flow and finally make your 2025 sales numbers feel inevitable.

Small wins today are giant wins in disguise.

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