Great Expectations

Splits and Caps Daily: Action for Agents

June 4, 2025

📈 Market Move:

Rate Reluctance

Let’s get to the point: the housing market isn’t frozen because buyers don’t want homes — they do. It’s frozen because mortgage rates are stuck at 7%, and that’s scaring people off like it’s haunted.

Lawrence Yun, the chief economist at NAR (aka the guy with the big spreadsheet), says the demand is there, prices are stabilizing, and wages are even growing faster than inflation. But until rates drop? It's like waiting for your crush to text back — all potential, no action.

So why aren’t rates falling? Blame inflation, government debt, and the Fed playing defense like it’s Game 7. Powell says rate cuts might happen in 2025, but no promises. Yun’s betting that when it does happen, we could see 6 cuts over 18 months — and that could light the market on fire.

Meanwhile, sellers are out here pricing homes like it’s still 2021, even as price cuts are quietly creeping in. Agents, it’s on you to help clients adjust to reality.

Bottom line: demand is simmering, but we need the Fed to blink first. Until then, we’re in real estate limbo.

🌟Quote of the Day:

"Everything you've ever wanted is on the other side of fear." — George Addair

⚡ Quick Win:

Testimonial Recap: Instead of just reposting a 5-star review, write the “story behind the deal.” What made the client nervous? What worked? People don’t trust reviews—they trust stories.

🎉 Fun Fact of the Day: 

Classical Convincing: Background Music Boosts Sales Odds. Some agents play low-volume jazz or classical music during open houses. Why? Studies show it makes people linger longer… which leads to better offers. Mozart: now a sales tool.

📚 Book Recommendation:

“Expert Secrets” by Russell Brunson—This one’s for the agents, brokers, and entrepreneurs still playing it small.

Expert Secrets is basically the blueprint for turning whatever you know — your experience, your story, your weird niche — into a business people actually care about. Russell Brunson doesn’t just show you how to market; he shows you how to lead. How to build a tribe. How to go from being just another agent to the agent people talk about at brunch.

It’s not fluff. It’s frameworks, psychology, storytelling, and sales — all wrapped in a playbook that makes you feel like you’re one funnel away from unlocking cheat codes.

Bottom line: if you’re serious about building an audience, attracting clients, and turning attention into income, this is a must-read. Don’t just sell homes — build a movement.

Make today count. Even if it’s just 1%.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!