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Splits and Caps Daily: Action for Agents

August 4, 2025

📈 Market Move:

Jobs Jolt

Last week’s jobs report came in like a limp handshake — soft, awkward, and raising more questions than answers. The U.S. added just 73,000 jobs in July, but the real kicker? Massive downward revisions for May and June. Turns out those months weren’t “meh,” they were straight-up bad. Like, “we thought we added 139K in May... it was actually 19K” bad.

Markets took the hint: mortgage rates dipped, and suddenly everyone's whispering about a possible Fed rate cut in September. That is, if inflation behaves. Spoiler: it’s still at 2.8%, which is above the Fed’s “we can chill now” level of 2%.

But wait, there's drama! Right after the report dropped, Trump fired the head of the BLS (yes, seriously) and claimed the numbers were rigged to make him look bad. Because when in doubt… fire the stats nerd.

So what does this mean for real estate? Lower rates could be coming. But if the Fed cuts too soon and inflation spikes, those lower mortgage rates might vanish like your buyer’s down payment after three rate hikes.

Bottom line: The job market’s showing cracks, the Fed’s cornered, and everyone’s watching Powell like he’s holding a golden ticket.

🌟Quote of the Day:

“Comfort zones are where dreams go to die.” — Michael Hyatt

📊🤔 Agent Poll Results

On 8/1, we asked: Let’s say the MLS got unbundled from NAR. Total free market. What happens next?

The results are in!

• 🧠 “NAR reinvents itself and actually gets better.”: 14.3%

• 💥 “The whole thing collapses and chaos reigns.”: 14.3%

• 🏃 “Everyone runs for the exits.”: 0%

• 🐢 “Nothing changes. Agents keep on autopilot.”: 71.4%

Hmm…telling!

🎉 Fun Fact of the Day: 

McLandlord: McDonald’s is Actually a Real Estate Company. They make more money from the land under the Golden Arches than the burgers. Your favorite fast food chain? Actually a landlord with fries.

📚 Book Recommendation:

“You Are a Brand!” by Catherine Kaputa—Alright, let’s cut the fluff.

If you’re in real estate (or honestly, any business where people need to remember you), this book is a wake-up slap. You Are a Brand! isn’t just a motivational poster in book form — it’s a playbook for turning you into a walking, talking, lead-generating brand. Catherine Kaputa takes the principles companies use to dominate markets and shows how individuals — yes, you — can do the same.

This book will teach you how to carve out your niche, craft your story, and stop being “just another agent” in a sea of sameness. It’s like personal branding on steroids… minus the side effects.

Read it if:

• You’re tired of being invisible online

• You’ve got a killer backstory but don’t know how to use it

• You want clients to ask for you by name

Because in 2025, you’re not just selling homes. You’re selling you. And if you don’t brand yourself, someone else will — probably as “generic agent #4729.” Don’t let that happen.

You’ve got the tools. Now go build something cool.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

Learn from this investor’s $100m mistake

In 2010, a Grammy-winning artist passed on investing $200K in an emerging real estate disruptor. That stake could be worth $100+ million today.

One year later, another real estate disruptor, Zillow, went public. This time, everyday investors had regrets, missing pre-IPO gains.

Now, a new real estate innovator, Pacaso – founded by a former Zillow exec – is disrupting a $1.3T market. And unlike the others, you can invest in Pacaso as a private company.

Pacaso’s co-ownership model has generated $1B+ in luxury home sales and service fees, earned $110M+ in gross profits to date, and received backing from the same VCs behind Uber, Venmo, and eBay. They even reserved the Nasdaq ticker PCSO.

Invest for $2.90/Share

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