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Homie Got Humbled
NAR & friends walk away clean from boycott accusations
Splits and Caps Daily: Action for Agents
July 16, 2025
📈 Market Move:
Flat-Fee Fight Flops
Another antitrust suit bites the dust. A flat-fee brokerage called Homie tried to take on the big dogs — NAR, KW, RE/MAX, Anywhere, and HomeServices — claiming they were blackballed from the MLS and boycotted by agents for offering lower commissions.
But here’s the twist: the judge tossed the case with prejudice. Translation: not only did Homie lose, they can’t even refile. Why? They waited too long (statute of limitations), and the “evidence” they brought was more like angry agent texts — not exactly a smoking gun.
The judge also made it clear: just because agents were salty doesn’t mean the entire brokerage leadership was in on some grand conspiracy. So for now, NAR & friends walk away clean.
Takeaway: Real estate’s big players aren’t off the hook everywhere (see: Moehrl), but this one? Slam dunk for the defense.
🌟Quote of the Day:
"Be brave enough to suck at something new." — Jon Acuff
⚡ Quick Win:
“Behind-the-Deal” Breakdown:
Just closed a deal? Post about what it took to win.
“5 offers. 3 days. $17K over asking. Here’s how we made it happen…”
It builds trust and shows you're the kind of agent who gets it done.
🎉 Fun Fact of the Day:
Over/Under: There's a “DIY Tax” on Overbuilt Projects. Overbuilding your home for the neighborhood (think: marble floors in a vinyl world) actually lowers your ROI. It’s like wearing a tux to a backyard BBQ — expensive, uncomfortable, and no one asked for it.
📚 Book Recommendation:
“Chasing the Bright Side” by Jess Ekstrom—Look — optimism gets a bad rap. People think it’s naive, or worse, fake. But Jess Ekstrom flips that idea on its head. This book isn’t about toxic positivity or slapping a smile on a dumpster fire. It’s about using optimism as a tool — a strategy — to push through the chaos and actually do something that matters.
Jess started a multimillion-dollar company from a dorm room, gave away over 100,000 headbands to kids with cancer, and still got hit with failures, rejection, and chaos along the way. And she tells the whole story with honesty, humor, and hustle.
Read this if you’re building something, stuck in a rut, or just trying to believe that your ideas are worth chasing. Because they are — if you can keep chasing the bright side.
You’re not stuck. You’re just scared. Move anyway.
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