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Housing Heartbeat
Powell’s “maybe rate cuts” speech pumped life into builders, buyers, and Wall Street all at once
Splits and Caps Daily: Action for Agents
August 25, 2025
📈 Market Move:
Jackson Hole Jolt
Jerome Powell finally said the quiet part out loud: the Fed is ready to cut rates.
The second those words dropped at Jackson Hole, mortgage rates slid (30-year fixed now ~6.55%), and real estate stocks ripped 5–10% like they’d just found free money on the sidewalk.
Here’s why it matters:
Short term: Buyers get some breathing room with mortgage rates hanging near 10-month lows.
Long term: A friendlier Fed = less fear, more confidence → buyers and sellers back in the game.
Builders: Lower borrowing costs + easing tariff pressures = finally a reason to pick up a hammer again.
The Fed’s still playing it “data dependent” and cuts will be slow, but even a small drop could revive buyer demand this fall. Translation: if you’re in real estate, the wind might finally be at your back.
🌟Quote of the Day:
“Clarity precedes success.” — Robin Sharma
📊🤔 Agent Poll Results
On 8/22, we asked: If the housing market really is wobbling back to life, what’s the first move you’d make to capitalize?
The results are in!
🚀 Double down on buyers — rates are low(ish), let’s go.: 40%
🏡 Hunt listings — sellers will loosen up if demand looks real: 40%
📉 Wait & watch — don’t chase a fake rally: 20%
🍹 None of the above — I’m on vacation until Jerome Powell gives me the green light: 0%
To your battle stations!
🎉 Fun Fact of the Day:
Down the Rabbit Hole: 🐇 In the UK, one property was listed as having “rabbits included.” The catch? It was an infestation.
📚 Book Recommendation:
“The Road Less Stupid” by Keith J. Cunningham — Keith Cunningham is the guy people whisper about when they say “the rich dad from Rich Dad, Poor Dad was actually based on a real dude.” Spoiler: this is him.
The book is basically a manual on how not to light your money on fire. Cunningham calls it “paying the dumb tax” — all the expensive mistakes you make because you didn’t stop to think. His fix? Build a habit of “thinking time.” Literally sitting with a pen, a question, and no distractions.
It’s not sexy. No hacks, no hustle porn, no “5 easy steps.” Just brutal clarity on decision-making, running businesses, and avoiding the landmines that sink most entrepreneurs (and agents).
If you’ve ever looked back on a deal and thought, “Man, I knew better,” this book is your antidote.
👉 Read it, steal the thinking-time questions, and watch your future self send you a thank-you note.
One bold move today can ripple for years.
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