Housing Heating

Splits and Caps Daily: Action for Agents

October 23, 2025

📈 Market Move:

Market Spark

After months of meh, the housing market just showed a pulse. Existing-home sales inched up 1.5% in September — the first real sign that buyers are coming off the sidelines as mortgage rates slide.

Here’s the vibe:

• Sales: Up 1.5% from August and 4.1% higher than last year.

• Inventory: Up 14% year-over-year — the highest in five years (but still not enough).

• Prices: Up again, 2.1% YoY to $415K — the 27th straight month of gains.

So what’s driving it? Falling mortgage rates (6.35% in September vs. 6.59% in August) and a little more affordability breathing room. But don’t expect a flood of listings — most homeowners are still sitting tight with comfy low-rate loans.

NAR’s chief economist put it nicely: “Many homeowners are financially comfortable.” Translation — no fire sales, no crash, just a slow thaw.

Bottom line: the housing market isn’t “back,” but it’s no longer frozen. The comeback might start small — and this looks like the first spark.

🌟Quote of the Day:

“We don’t see things as they are, we see them as we are.” — Anaïs Nin

⚡ Quick Win:

Ask Better Questions: Replace “How’s it going?” with “What’s keeping you busy this week?” It gets people talking, not defaulting to “good, you?”

🎉 Fun Fact of the Day: 

Nest Neighbors: 🐦 In some NYC condos, pigeons are technically residents. Certain co-op rules even require you to respect their “territory.”

📚 Book Recommendation:

“No Rules Rules: Netflix and the Culture of Reinvention” by Reed Hastings & Erin Meyer — Most brokerages run on red tape — approval chains, cookie-cutter scripts, and rules for every little thing. Netflix did the opposite… and built an empire.

In No Rules Rules, Reed Hastings shows how they tossed the handbook and built a culture of freedom + responsibility instead of control. No vacation limits. No micromanagement. Just trust, transparency, and top-tier talent.

Here’s the play for real estate agents: stop waiting for permission. The best agents don’t follow scripts — they write them. They test bold ideas, own their results, and operate like mini-CEOs. Netflix’s culture isn’t about chaos — it’s about creating an environment where the right people can move fast and think bigger.

Agent Angle: Run your business like Netflix runs its team — give yourself permission to reinvent how you work, not just where you work.

You moved the needle today — now keep nudging it.

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