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Housing Hesitation
Rates are down, tours are up, but the housing market still refuses to budge

Splits and Caps Daily: Action for Agents
August 29, 2025
📈 Market Move:
Hurry Up and Wait
Rates are hanging at 10-month lows (30-yr fixed: 6.56%), but the housing market feels like two people slow-dancing who don’t actually want to be on the dance floor.
Pending sales? Flat.
Mortgage applications? Up.
Buyer tours? Up.
Confidence? Still in the gutter.
Why? Because affordability is still wrecked, sellers want yesterday’s prices, and buyers don’t trust tomorrow’s economy. Everyone’s waiting for someone else to blink.
The Fed is likely cutting rates in September, but that doesn’t guarantee mortgage rates will follow. Translation: the gridlock might drag through fall.
The small silver lining: Redfin and Zillow data show more metros tipping into “buyer’s market” mode — especially in the South (Cape Coral, FL is buyer-heaven right now). For agents, that means fewer bidding wars, more negotiability, and actual leverage if your buyers are ready to pull the trigger.
Bottom line: The market isn’t dead, it’s just… stuck. Which means opportunity exists for anyone willing to move while everyone else waits.
🌟Quote of the Day:
“A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton
📊🤔 Agent Poll
With the market gridlocked, your edge as an agent matters more than ever. What’s the #1 superpower helping you win clients right now? |
🎉 Fun Fact of the Day:
Man Cave: In Turkey, people discovered an entire underground city when a guy knocked down a wall in his basement. Instant “bonus square footage.”
📚 Book Recommendation:
“Bluefishing” by Steve Sims — Steve Sims is basically the guy you call when you want to do something insane like have dinner at the foot of Michelangelo’s David, or get married by the Pope. His whole thing? Making the impossible… possible.
Bluefishing isn’t a “business book” in the boring sense. It’s more like a playbook on how to stop acting like a normal person and start asking for what you actually want. Sims breaks down how he built a career out of bold asks, crazy connections, and delivering experiences nobody thought were even on the menu.
For agents, here’s the takeaway: most people in your market are all playing the same game, with the same listings, the same scripts, the same “reach out if you’re looking to buy or sell.” The ones who stand out? They’re Bluefishing — doing the stuff that makes clients stop scrolling and say, “Wait… you can actually do that?”
Bottom line: This book is rocket fuel for thinking bigger, asking bolder, and turning “no way” into “hell yes.”
Future-you is high-fiving present-you right now.
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