Housing Hibernates

Splits and Caps Daily: Action for Agents

April 30, 2025

📈 Market Move:

Forecast Flip

Fannie Mae just dropped their latest market forecast, and let’s just say... 2025 looks like it’s running on vibes and 6% interest rates.

Here’s the breakdown:

• Existing home sales? Slashed from 4.38M to 4.15M.

• New home sales? Also trimmed—730k → 682k.

• Why? Buyers are spooked. 77% think it’s a bad time to buy, and 35% think mortgage rates are going up.

• Mortgage rates might tick down to 6.2% by year-end, but that’s not moving the needle much right now.

The bright spot? Fannie’s got a 2026 comeback storyline brewing—with sales potentially rebounding to 4.56M. So if you’re in the biz: stay lean, play the long game, and don’t build your empire on 2025 expectations.

🌟Quote of the Day:

"You can have results or excuses. Not both." — Arnold Schwarzenegger

⚡ Quick Win:

Inbox Zero Challenge: Set a 15-minute timer and clear out unread emails. Archive, respond, or delegate. A clean inbox = a sharper, more focused you.

🎉 Fun Fact of the Day: 

Spring Sales: Listing a house in May leads to homes selling 18.5 days faster on average. Flowers bloom, birds chirp, and humans suddenly decide, “Yeah, I’ll take on $500K of debt.”

📚 Book Recommendation:

“The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less” by Mark Joyner—You’ve got 3 seconds. That’s it.

That’s how long you have to grab someone’s attention, make them care, and convince them to do something. Buy. Click. Sign up. Whatever.

And Mark Joyner? He’s the guy who wrote the playbook on how to win that 3-second battle. The Irresistible Offer isn’t a marketing book full of fluff and motivational quotes — it’s pure, distilled clarity.

Here’s the core idea: most businesses try to sell. But smart businesses make an offer so good, so obviously valuable, that selling isn’t even necessary. People just say “yes.”

This book forces you to stop hiding behind features and start leading with something that slaps. He walks you through how to craft a dead-simple, high-converting offer that hits your customer’s brain like a dopamine nuke.

Bottom line: If your product isn’t selling, your offer sucks. Fix it. Read this.

If you’re not slightly embarrassed by what you did today, you’re not moving fast enough.

What did you think of today’s edition?
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