Humans Over Hardware

Consumers still trust agents more than algorithms when it comes to home

May 27, 2025

Splits and Caps Daily: Action for Agents

May 27, 2025

📈 Market Move:

Bonds Not bots

Tech killed the travel agent. Will it kill real estate agents too?

Short answer: Not likely.

At the T3 Leadership Summit, 1000WATT CEO Brian Boero basically said, “Look, people aren’t waking up in the morning trying to reinvent real estate—they just want to buy or sell a home without losing their minds.”

Here’s the play:

  • Real estate isn’t like booking a flight or hailing an Uber.

  • It’s an infrequent, high-stakes, emotional decision.

  • So while tech has tried to disrupt it, the core experience still leans heavily on human help.

Boero’s firm did the research:

  • People want agents—but they’re confused AF about how to choose one.

  • Nearly half of surveyed consumers said they had no idea what to even look for in an agent.

So while the industry’s safe (for now), Boero dropped a warning:
Agents need to stop coasting. If consumers don’t feel understood, someone will build a tool that does—and then it’s game over.

Bottom line:
Consumers aren’t ditching agents for tech yet, but if you’re in the game, you better start thinking like they do—or risk becoming the next Blockbuster.

🌟Quote of the Day:

"If you aim at nothing, you’ll hit it every time." — Zig Ziglar

⚡ Quick Win:

“1-Minute Wins” Video Series: Record a short vertical video sharing one tip you wish every buyer or seller knew. Doesn’t need to be polished. The rawer, the better. Post it on TikTok, Reels, LinkedIn. Rinse and repeat weekly. Consistency wins, not perfection.

🎉 Fun Fact of the Day: 

Strategic Staging: Your Brain Literally Likes “Staged” Homes Better. Neuroscience research shows people perceive staged homes as larger and more valuable, even when the square footage is identical. Basically, staging hijacks the brain’s valuation software.

📚 Book Recommendation:

“Superfans” by Pat Flynn—You don’t need a million followers. You need 100 people who would riot if you disappeared tomorrow.

That’s the whole thesis of Superfans — and Pat Flynn lays out the playbook like he’s handing you cheat codes for building a cult-like following (minus the Kool-Aid).

Most people chase virality. Pat shows you how to create loyalty. How to turn casual followers into raving lunatics who buy everything you launch, tell their friends, and basically become your unpaid marketing team.

Why this hits different:

  • It's not theory. It’s tactics you can use TODAY.

  • It's written by a guy who built a business off trust, not tricks.

  • You’ll start seeing your audience as humans, not just "traffic."

This one’s a must if you’re a creator, entrepreneur, or just tired of shouting into the void and hoping someone clicks.

Get it. Highlight it. Build your tribe.

Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business

Most people quit at 40%. Keep going.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

The key to a $1.3T opportunity

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