In Case of Emergency

Why a national “housing emergency” could finally loosen the supply chokehold

September 03, 2025

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Splits and Caps Daily: Action for Agents

September 3, 2025

📈 Market Move:

Big Red Button

The White House is floating the idea of declaring a national housing emergency — basically pulling the fire alarm on affordability. Details are thin, but here’s the gist:

  • Could mean regulatory rollbacks, standardized zoning codes, and cheaper building costs (think tariff breaks on materials).

  • Builders are hyped — they’ve been begging for rate relief and less red tape.

  • NAR says we’re short 4.7M homes. That’s the real bottleneck.

  • Even with bold moves, affordability won’t magically snap back. Economists think best-case scenario is mid-to-late 2020s before housing “feels normal” again.

Translation: If Trump actually goes through with this, it could be the biggest housing market shake-up since 2008. But it’s not a quick fix — more like planting seeds today so buyers might finally breathe in a few years.

🌟Quote of the Day:

“If you think adventure is dangerous, try routine — it’s lethal.” — Paulo Coelho

⚡ Quick Win:

The 5-Minute Rule – Got a task you’ve been putting off? If it takes less than 5 minutes, do it right now. It’s like flossing your brain.

🎉 Fun Fact of the Day: 

Bilt to last: 🏠 The Biltmore Estate in North Carolina is so big it had its own postal zip code. That’s not a house… that’s a city.

📚 Book Recommendation:

“Great Leads” by Michael Masterson & John Forde — Here’s the brutal truth: most marketing sucks because the first sentence sucks. If you can’t hook someone in the first 5 seconds, you’ve already lost.

That’s where Great Leads comes in. Michael Masterson & John Forde break down the 6 types of openings that actually make people lean in, not scroll past. Think of it like cheat codes for starting a conversation that prints money.

It’s not about copywriting “tricks.” It’s about psychology. Headlines, hooks, and openings are leverage. One killer lead can out-earn a mediocre ad campaign by millions.

Why you should read it:
If you’re in real estate (or any business, really), you’re in the attention game. Your listing description, your email subject line, your Instagram caption — that’s your “lead.” Nail it, and everything downstream gets easier. Miss it, and nobody even sticks around long enough to see how good you are.

Great Leads: The Six Easiest Ways to Start Any Sales Message

End today proud, start tomorrow dangerous.

Agent Resources

Resources for real estate agents - for their clients, for their business, and for their lives

SplitFit: Real Estate Agent Matchmaking Tool

SplitFit helps real estate agents find brokerages and teams that match their goals — and helps brokers connect with agents who actually fit.

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