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In Case of Emergency
Why a national “housing emergency” could finally loosen the supply chokehold
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Splits and Caps Daily: Action for Agents
September 3, 2025
📈 Market Move:
Big Red Button
The White House is floating the idea of declaring a national housing emergency — basically pulling the fire alarm on affordability. Details are thin, but here’s the gist:
Could mean regulatory rollbacks, standardized zoning codes, and cheaper building costs (think tariff breaks on materials).
Builders are hyped — they’ve been begging for rate relief and less red tape.
NAR says we’re short 4.7M homes. That’s the real bottleneck.
Even with bold moves, affordability won’t magically snap back. Economists think best-case scenario is mid-to-late 2020s before housing “feels normal” again.
Translation: If Trump actually goes through with this, it could be the biggest housing market shake-up since 2008. But it’s not a quick fix — more like planting seeds today so buyers might finally breathe in a few years.
🌟Quote of the Day:
“If you think adventure is dangerous, try routine — it’s lethal.” — Paulo Coelho
⚡ Quick Win:
The 5-Minute Rule – Got a task you’ve been putting off? If it takes less than 5 minutes, do it right now. It’s like flossing your brain.
🎉 Fun Fact of the Day:
Bilt to last: 🏠 The Biltmore Estate in North Carolina is so big it had its own postal zip code. That’s not a house… that’s a city.
📚 Book Recommendation:
“Great Leads” by Michael Masterson & John Forde — Here’s the brutal truth: most marketing sucks because the first sentence sucks. If you can’t hook someone in the first 5 seconds, you’ve already lost.
That’s where Great Leads comes in. Michael Masterson & John Forde break down the 6 types of openings that actually make people lean in, not scroll past. Think of it like cheat codes for starting a conversation that prints money.
It’s not about copywriting “tricks.” It’s about psychology. Headlines, hooks, and openings are leverage. One killer lead can out-earn a mediocre ad campaign by millions.
Why you should read it:
If you’re in real estate (or any business, really), you’re in the attention game. Your listing description, your email subject line, your Instagram caption — that’s your “lead.” Nail it, and everything downstream gets easier. Miss it, and nobody even sticks around long enough to see how good you are.
End today proud, start tomorrow dangerous.
What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!
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