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Sellers are bending, buyers are circling, but mortgage rates are still the boss
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Splits and Caps Daily: Action for Agents
May 30, 2025
📈 Market Move:
Pricing Pressure
Pending sales tanked like a crypto coin after a bad tweet — down 6.3% in April. Why? Simple: mortgage rates are still strutting around at nearly 7% like they own the place.
Even though more homes are hitting the market and some sellers are finally accepting reality (hello, price cuts and concessions), buyers are still ghosting. Why? Because it’s all about the mortgage rates, baby. No one wants to sign a 30-year commitment at 6.89% unless it comes with a free Tesla.
There is a silver lining: inventory is up, buyers are gaining leverage, and in some metros, sellers are basically throwing in the kitchen sink just to close. Purchase apps even ticked up 2% last week. So yeah — we’re not in a frozen market... just a moody one.
🌟Quote of the Day:
"If you want to lift yourself up, lift up someone else." — Booker T. Washington
📊🤔 Agent Poll
Be honest—what's actually killing your deals right now? |
🎉 Fun Fact of the Day:
Holy Cow: In Texas, if you own land and throw a cow on it (literally one), you can claim an ag exemption and save big on taxes. The cow is the ultimate tax loophole.
📚 Book Recommendation:
“The 1-Page Marketing Plan” by Allan Dib—You don’t need a 97-slide pitch deck or a degree in marketing to grow your business—you need a plan that actually fits on a napkin.
This book is like marketing for people who hate marketing. Dib strips it down to the stuff that actually moves the needle: how to get leads, convert them, and keep them coming back. No fluff, no buzzwords, just a system you can steal and start using today.
Perfect if you’re a real estate agent who’s tired of posting “Just Sold!” graphics that get 3 likes and your mom’s comment.
Today’s grind is tomorrow’s unfair advantage.
What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!
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