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Inventory Illusion
Inventory’s up, but affordability is still in the gutter
Splits and Caps Daily: Action for Agents
May 15, 2025
📈 Market Move:
Priced Out & Piling Up
We’ve got more homes for sale—but here’s the kicker: most people still can’t afford them.
According to a new NAR + Realtor.com report, unless you’re balling out at over $100k a year, you're basically house hunting with Monopoly money. For folks making $75k (aka nurses, teachers, skilled trades), only 1 in 5 listings are even remotely affordable. Pre-pandemic, it was nearly half.
Why? Simple. Builders can’t make the math work on “starter homes.” Land is expensive, materials are pricier, and zoning laws are basically a Rubik's Cube. So yeah, more inventory is hitting the market—but not where it’s needed.
TL;DR: The middle class is locked out, affordable homes are MIA, and without serious zoning reform + smaller builds, the affordability gap is only going to get wider.
🌟Quote of the Day:
"If people are doubting how far you can go, go so far you can’t hear them anymore." — Michele Ruiz
⚡ Quick Win:
“This or That?”: Post a quick poll with a fun this-or-that format: “Downtown condo or quiet suburb?” It gets engagement rolling and gives you warm data on your audience’s preferences—aka conversation starters.
🎉 Fun Fact of the Day:
Office Overload: The U.S. Has Enough Empty Office Space to Fit 3 Manhattans. Thanks to remote work, vacant office buildings are being eyed for residential conversions. WeWork walked so Real Estate 3.0 could run.
📚 Book Recommendation:
“Oversubscribed” by Daniel Priestley—Want to know the real flex in business? Not chasing customers. Having them chase you.
This book breaks down how to become the hot restaurant with a 3-month waitlist — even if you're just getting started. Priestley shows you how to create demand that exceeds supply, making your product, service, or personal brand feel like the VIP table at Nobu on a Friday night.
It’s not just about marketing — it’s about positioning, scarcity, and psychology. You’ll learn how to build hype, say "no" more often, and turn being in-demand into a system (not luck).
Read this if you want to stop selling and start selecting.
Keep the main thing the main thing — and keep going.
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