Investor Exodus

Splits and Caps Daily: Action for Agents

June 10, 2025

📈 Market Move:

Selling Surge

Real estate investors just did something they never do unless the writing’s on the wall—they sold more homes than ever before. Nearly 1 in 9 homes sold last year came from investors trying to cash out. Why? Because rents stopped rising, margins shrunk, and suddenly the “passive income” game wasn’t so passive anymore.

The investor-to-investor game is getting spicy too. States like Missouri, Oklahoma, Georgia, Kansas, and Utah were hotbeds of investor action—both buying and selling—like a high-stakes game of musical chairs with rental properties. Median investor home sale price? $330K. But investors buying came in closer to $282K. Translation: they’re fishing in the same affordable pond as first-time buyers... and usually winning.

Even the big dogs—those private equity giants who used to buy 100 homes like they were ordering from Amazon—are trimming their portfolios. Their net buys are now nearly flat, compared to the buying sprees of 2021. That’s a major vibe shift.

Bottom line: When investors start offloading properties en masse, it’s not because they’re bullish. It’s because they’re nervous—and trying to get ahead of the next squeeze.

🌟Quote of the Day:

"The successful warrior is the average man, with laser-like focus." — Bruce Lee

⚡ Quick Win:

Add a ‘Client Win’ to Your Email Signature: Example: 🔑 Just helped a first-time buyer land a condo $20k under list!
It adds social proof in a place people see daily—zero effort required after setup.

🎉 Fun Fact of the Day: 

Buying Beige: Homes painted neutral tones — like greige, taupe, or even eggshell — sell faster and often for more than bold-colored ones. Buyers don’t want personality. They want Pinterest.

📚 Book Recommendation:

“Influence Is Your Superpower” by Zoe Chance—If you think influence is just some sneaky sales trick, think again. Zoe Chance flips the script and shows influence as your secret weapon—the ultimate hack for getting people to say yes without feeling sold to. This book isn’t about manipulation; it’s about tapping into real human psychology and nudging decisions in your favor while keeping it authentic.

Whether you’re closing deals, building a brand, or just trying to get your kid to eat their veggies, Chance breaks down the science of persuasion into bite-sized, practical moves. It’s like having a Jedi mind trick for the modern world, but way more ethical and a lot less creepy.

If you want to level up your impact, build trust fast, and make influence feel like second nature, this one’s a must-read.

The gap between you and your goals is just one more boring day of doing the work.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!