Leads for Loyalty

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Splits and Caps Daily: Action for Agents

August 6, 2025

📈 Market Move:

Kickbacks & Closings

So here’s the tea: A national lender and a Raleigh-based brokerage just got slapped with six lawsuits for allegedly running a pay-to-play scheme. CrossCountry Mortgage was supposedly paying Raleigh Realty $15K a month—on paper, for “co-marketing,” but allegedly in reality, for exclusive buyer referrals.

Agents were reportedly forced to send clients to CrossCountry—or risk losing leads (aka their paychecks). That’s not just shady—it’s RESPA-violating shady. Plaintiffs claim they ended up with higher rates and bloated fees because of it.

Moral of the story? If your "partnership" comes with a $500-per-client price tag and a side of threats, you’re probably not innovating—you’re inviting federal attention.

🌟Quote of the Day:

“Don’t wait for permission. Make the first move.” — Mel Robbins

⚡ Quick Win:

The “Before They List” DM Offer:

Message your sphere:
“Thinking of selling in the next 6–12 months? I’ve got a checklist that’ll make the process 10x easier. Want it?”
You find the planners—those are gold.

🎉 Fun Fact of the Day: 

Creative Construction: Dubai Built a Whole Palm-Shaped Island Just to Sell More Waterfront Homes. Why build homes next to the beach when you can build a beach next to homes? Architectural insanity… that sold out.

📚 Book Recommendation:

“The Brand Gap” by Marty Neumeier—Most people think “brand” means your logo, colors, and a catchy tagline. Nah. That’s like thinking a six-pack makes you healthy. The Brand Gap by Marty Neumeier is the book that smacks you out of that surface-level thinking.

Here’s the big idea: your brand isn’t what you say it is—it’s what they say it is. And bridging the gap between strategy (the smart stuff) and creativity (the fun stuff) is where real magic happens.

This book is short, visual, and punches way above its weight class. You can read it in an hour and come away with a whole new brain when it comes to building anything people care about—whether it’s your company, your personal brand, or your next big idea.

Read this, and you won’t just build a brand—you’ll build a belief system people want to join.

You did something today most people only talk about. That counts.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

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