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Listing Liberation
The future of listings: less inbox, more closings
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Splits and Caps Daily: Action for Agents
September 2, 2025
📈 Market Move:
Prospecting > Paperwork
Another alum from the “Zillow mafia” just dropped a startup: Truelist, pitched as a “wicked smart AI-powered seller dashboard.” Translation: an AI listing coordinator that handles all the annoying busy work agents hate—scheduling vendors, wrangling docs, managing client updates—so you can stop playing admin and start playing closer.
The play here is clear: agents spend 5–10 hours per listing on stuff a robot could do. Truelist wants to give you those hours back. Bonus—sellers get visibility into the process, which means fewer “Hey, what’s going on with my house?” texts at 9 PM.
Truelist is still in soft-launch mode, but Armstrong (ex-Zillow, ex-Tomo COO) is betting big that the future of listings is part human, part AI sidekick. And she’s not alone—other Zillow vets are also cranking out AI assistants (HouseWhisper, HeyLibby), while brokerages like Real are busy building their own in-house tools.
The big takeaway: AI won’t replace agents, but agents who use AI will replace the ones who don’t. This isn’t about shiny toys—it’s about survival.
🌟Quote of the Day:
“Make every detail perfect and limit the number of details to perfect.” — Jack Dorsey
📊🤔 Agent Poll Results
On 8/29, we asked: With the market gridlocked, your edge as an agent matters more than ever. What’s the #1 superpower helping you win clients right now?
The results are in!
🎥 Marketing & content (social, video, branding): 50%
🤝 Relationships & referrals: 50%
📊 Market knowledge & negotiation: 0%
🕵️ Creative deal-making (grants, buy-downs, seller credits): 0%
It’s not what you know, it’s who you know!
🎉 Fun Fact of the Day:
Pay Per View: 🏦 The Empire State Building makes more money from its observation deck than from office rent. Tourists > tenants.
📚 Book Recommendation:
“Happy Money: The Science of Happier Spending” by Elizabeth Dunn & Michael Norton — Money doesn’t buy happiness… unless you spend it right.
That’s the thesis of Happy Money by Elizabeth Dunn & Michael Norton. It’s not about making more money, it’s about using the money you already have to squeeze the most joy out of life.
Their research shows 5 ways spending actually boosts happiness:
Buy experiences, not stuff. A trip with friends > another gadget in your drawer.
Make it a treat. Scarcity makes things sweeter. Daily Starbucks hits different when you don’t go every day.
Buy time. Outsource chores you hate so you can focus on what matters.
Pay now, consume later. Anticipation is its own form of happiness.
Invest in others. Spending on people you care about delivers way more ROI than flexing on yourself.
Here’s the kicker for real estate agents: most of you are already chasing bigger commission checks. Nothing wrong with that. But if you’re not intentional with how you spend, you’ll end up on the hamster wheel—more deals, same stress.
Read this book if you want to learn how to turn closings into actual happiness, not just bigger bank balances.
You’re not just working — you’re leveling up.
What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!
How 433 Investors Unlocked 400X Return Potential
Institutional investors back startups to unlock outsized returns. Regular investors have to wait. But not anymore. Thanks to regulatory updates, some companies are doing things differently.
Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.
Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.
The same institutional investors behind Uber, Venmo, and eBay backed Pacaso. And you can join them. But not for long. Pacaso’s investment opportunity ends September 18.
Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.
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