Listings Linger

Splits and Caps Daily: Action for Agents

July 9, 2025

📈 Market Move:

Patience Prevails

You can feel it in the air—real estate is in the middle of a standoff, and nobody wants to blink first.

Here’s what’s going down:
🏡 Homes are sitting longer (median: 53 days on market),
📉 20%+ of sellers are slashing prices,
📦 And nearly half of listings pulled in May never made it to closing.

Sellers are still dreaming of 2021-level offers (bless their hearts), but buyers have options now and they know it. Inventory’s up nearly 30% year-over-year. Combine that with high mortgage rates and you’ve got a market full of "meh" energy. Some sellers are even turning into accidental landlords — because if you can’t sell it, might as well rent it.

The takeaway? The market isn’t crashing — it’s recalibrating. Buyers are getting choosy. Sellers are getting humbled. If you’re in the game right now, understand this: urgency is out. Leverage is in.

🌟Quote of the Day:

"You don’t learn to walk by following rules. You learn by doing, and by falling over." — Richard Branson

⚡ Quick Win:

The Zillow “Lurker” Move:
Text this to warm leads:
“Be honest—have you been Zillow surfing at midnight again? 😅 Got any favorites you’re curious about?”
It’s playful, relatable, and opens the door.

🎉 Fun Fact of the Day: 

Name Game: Subdivision Names Are 90% Branding. “Whispering Oaks”? “Sunset Ridge”? These names are marketing, not geography. There’s no ridge. There’s no whisper. Just HOA fees and neighbor drama.

📚 Book Recommendation:

 “The Motivation Manifesto” by Brendon Burchard—Alright, here’s the deal—most self-help books are like energy drinks: quick buzz, no real nutrients. But The Motivation Manifesto? This one's different. It’s more like pre-workout for your soul.

Brendon Burchard doesn’t just give you cute one-liners or productivity hacks. He’s here with a war cry. This book is a bold, poetic slap in the face that says: “Wake up. Stop playing small. Claim your power.”

It’s structured like a declaration—a kind of spiritual Constitution for people who are done letting fear and distraction run the show. No fluff. No fake humility. Just straight fire about freedom, discipline, and owning your damn life.

Read it if:

• You’re in a rut and need to break out like it’s prison

• You want to stop reacting and start leading

• You’re tired of being busy but not alive

Warning: it’s not soft. It’s not casual. It’s not chill. But if you’re ready to stop living on autopilot, this book is a battle plan.

🔥 Motivation isn’t a mood. It’s a muscle. And this book is your gym.

Want it to get easier? Get better.

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