Market Mojo

Why buyers are jumping back in—even as rates flirt with 7%

May 16, 2025

Splits and Caps Daily: Action for Agents

May 16, 2025

📈 Market Move:

No Cuts, No Glory

Mortgage rates crept up again — 6.81% this week — and here’s the blunt truth: the only thing that’s going to bring them down fast is a recession. And let’s be real, nobody’s rooting for that.

So what’s going on? The U.S. cut a trade deal with China, which sounds great until you realize it nudged the 10-year Treasury yield higher — and mortgage rates followed. The Fed’s not in any rush to cut rates either, because inflation’s still lurking in the background like a bad ex.

But here’s the twist: buyers are calming down. Fear is subsiding, more homes are hitting the market, and mortgage applications are actually rising.

Translation?
Even with high rates, we could still see a late-season bounce in home sales. It’s not 2021 anymore — but it’s also not dead.

🌟Quote of the Day:

"You can have everything in life you want, if you will just help enough other people get what they want." — Zig Ziglar

📊🤔 Agent Poll

Where are your best leads coming from right now?

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🎉 Fun Fact of the Day: 

Recession Reduction: Home Prices Fell During the Great Depression... by 67%. From 1929 to 1933, real estate prices tanked hard — and took over 20 years to fully recover. Still want to time the market?

📚 Book Recommendation:

“Stories That Stick” by Kindra Hall—Let’s be honest — people don’t remember stats, they remember stories.

Kindra Hall breaks down how to craft stories that actually move people — whether you’re selling homes, building a brand, or just trying to stand out in a sea of sameness.

She gives you four story types that every business (and real estate agent) should master:

  • The Value Story (why you do what you do)

  • The Founder Story (why you’re worth listening to)

  • The Purpose Story (what you stand for)

  • The Customer Story (proof you’re not full of it)

If you’ve ever fumbled through an elevator pitch or caught yourself rambling during a listing presentation… this book is your playbook.

💡 TL;DR: Facts tell. Stories sell. Learn how to make yours unforgettable.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Reps over hacks. Every time.

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