Market Mope

Splits and Caps Daily: Action for Agents

October 9, 2025

📈 Market Move:

Patience Pending

Everyone’s tired. Buyers, sellers — even the agents holding it all together with caffeine and hope.

Here’s what’s going on:

• 56,000 deals fell apart in August. That’s 15% of all contracts, the highest cancellation rate since Redfin started tracking in 2017.

• 42% of listings are getting pulled. Not because sellers can’t sell — they just don’t like the offers, the rates, or the vibes.

• 3 in 4 people think it’s a bad time to buy. (So naturally, no one’s buying.)

It’s a weird feedback loop: sellers pull listings → fewer homes to buy → buyers stop looking → sellers pull more listings. Everyone’s just waiting for next spring like it’s going to magically fix everything.

But here’s the twist — condos are quietly becoming a winner’s circle. There are 72% more sellers than buyers in that segment, which means cash-downsizers are scooping up deals while everyone else sulks.

The housing market right now feels like a group project where everyone’s given up, but one kid’s still turning in A-level work on condos.

🌟Quote of the Day:

“Do not be too timid and squeamish about your actions. All life is an experiment.” — Ralph Waldo Emerson

⚡ Quick Win:

“Quick-Reply” Challenge: Commit to replying to every client/lead DM or email within 30 minutes today. Speed = trust = conversion.

🎉 Fun Fact of the Day: 

Home Delivery: 🔑 In the early 1900s, Sears sold DIY house kits by mail. Everything arrived on a train, including instructions. Where you at, Amazon Prime?

📚 Book Recommendation:

“Let My People Go Surfing” by Yvon Chouinard — This book is what happens when a dirtbag climber accidentally builds a billion-dollar company — and still refuses to wear a suit.

Yvon Chouinard, the founder of Patagonia, didn’t set out to create a brand. He just wanted better gear for climbing rocks. But his anti-corporate, “business-as-a-force-for-good” mindset ended up redefining what success looks like.

Here’s the real magic: he built freedom into the business. Employees could literally leave work to surf if the waves were good. The result? A culture that outperformed because people actually wanted to be there.

The book’s not just about Patagonia — it’s about rethinking how you build anything: a company, a career, or a life. Do it in a way that doesn’t make you hate Mondays.

If you’ve ever thought “there’s gotta be a better way to work,” this is your blueprint.

Progress isn’t loud, but it’s unstoppable.

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