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Marketplace Mayhem
As Compass defends “seller choice,” Zillow digs in on transparency. Whose vision wins?
Splits and Caps Daily: Action for Agents
June 24, 2025
📈 Market Move:
Compass Clash
So here’s the tea: Compass just sued Zillow, and it’s not just legal beef—it’s a full-blown power struggle over who controls what homes you see online.
Compass CEO Robert Reffkin is calling Zillow a “monopoly” that’s basically gatekeeping the housing market. Why? Because Zillow’s cracking down on private listings—those sneak peek homes agents sometimes show off before hitting the full MLS.
Compass says that’s anti-agent, anti-seller, and anti-choice. Zillow claps back: “Nah, we’re pro-transparency and trying to give everyone a fair shot.”
The real issue? Compass wants agents to have flexibility to market homes off-platform (aka “seller choice”), while Zillow wants uniformity to keep its platform the one true marketplace.
Oh, and there’s money on the line too—Zillow’s model allegedly redirects buyers away from listing agents, which Compass says acts like a “tax” on deals.
What’s next? Compass is going to war in multiple states, and this legal showdown could shape the future of how homes get marketed—especially if other platforms and MLSs jump into the ring.
This one’s not just about listings. It’s about power. Distribution. And who gets to control the front door to real estate.
👀 Eyes on this. It’s bigger than just two logos.
🌟Quote of the Day:
"If you change the way you look at things, the things you look at change." — Wayne Dyer
⚡ Quick Win:
Stalk Then Comment: Take 10 minutes. Go like/comment on 5 old clients’ or prospects’ posts. Don’t pitch. Just show up. You’ll be back in their DMs soon without being that agent.
🎉 Fun Fact of the Day:
Bedroom Boost: Adding a Bedroom Can Boost Value by 15–20%. Got an unfinished basement? One drywall + one closet = instant equity. That’s not just a room. That’s a raise.
📚 Book Recommendation:
“Simple Numbers, Straight Talk, Big Profits!” by Greg Crabtree—Most business books are like a salad bar—lots of fluff, maybe one good bite. This one? Straight steak.
Greg Crabtree is a CPA who skips the MBA lingo and hits you with the brutal truths about business finance. He shows you how to stop treating your P&L like a mystery novel and actually use it to make real money.
He breaks down stuff like:
Why “owner’s salary” should be treated like a line item, not a bonus.
How to hit a 10% profit minimum (and why you’re lying to yourself if you think 5% is “fine”).
Why “revenue” is a vanity metric and “labor efficiency” is king.
This is the book you read if you actually want to run a profitable business—not just look busy on LinkedIn.
Whether you’re a solo agent or running a growing team, the math in this book will humble you—and then help you win.
💡 TL;DR:
Get your financial house in order. Big profits aren’t magic. They’re math.
You’re not tired. You’re just one solved problem away from excited again.
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