Member Makeover

Splits and Caps Daily: Action for Agents

November 14, 2025

📈 Market Move:

Project: Prove It

NAR just walked on stage at NAR NXT and basically said: “Yeah… we know we’ve been that friend who keeps saying they’ll change. This time, for real.”

So here’s the deal: NAR’s leadership unveiled a 3-year, 75-project master plan to prove they actually deliver value to members — not just talk about it.

The Big Picture

NAR is trying to pull off a full-blown turnaround. Think corporate rehab but with Realtors instead of revenue charts. They’re promising upgrades across the board: better market data, a modernized budgeting process, a refreshed brand, and something radical for a 100-year-old organization… transparency.

Transparency Goes Mainstream

The headline: NAR is putting out its first-ever annual report in early 2026. This is their attempt to answer the question every agent asks privately: “What am I actually paying for?”
Their message: “Let us show you the ROI.” Which, to be fair, is exactly the pitch you make when the results haven’t been obvious.

Member Satisfaction Problem

NAR admitted what their own survey already screamed:

• Only 49% of members are satisfied

• 28% are straight-up unhappy

Years of lawsuits, scandals, and internal drama have taken a toll. Now, members want two things:

1. Trust restored

2. A NAR that helps them win deals, not headlines

Learning From Pain

They’re still battling commission lawsuits and mandatory membership challenges, but leadership says they’re bringing in fresh legal perspectives to make sure the past three years don’t repeat. (Translation: “Please stop suing us.”)

75 Projects, One Shot

Not all projects are huge — some take a month, some 18 months — but together they represent one of the biggest reinventions NAR’s ever attempted. After touring the country for 14 months listening to agents vent, NAR says it’s finally ready to implement instead of apologize.

The New Era

President Kevin Sears told members he never asked for trust — just patience. Now he’s saying the quiet part out loud:
“Hold us accountable.”

Bold words. Big plan.
Now we get to watch whether NAR is building the next 100 years… or just buying time.

Bottom line: NAR’s entering its “actions > words” phase. For the first time in a long time, they’re promising receipts. The next three years will show whether this is a turnaround… or a press release with ambition.

🌟Quote of the Day:

“The journey of a thousand miles begins with a single step.” — Lao Tzu

📊🤔 Agent Poll:

🎉 Fun Fact of the Day: 

Tree Not Free: 🌳 Some cities legally protect “heritage trees.” In parts of California, cutting down a big oak can cost you more than a down payment.

📚 Book Recommendation:

“The Progress Principle” by Teresa Amabile & Steven Kramer — Here’s the reality for agents: closing deals is great, but let’s be honest — most days are a grind of calls, emails, follow-ups, and paperwork. Big wins are nice, but motivation doesn’t come from the one deal that finally closes in three months. It comes from small, visible progress every single day.

This book breaks down how those tiny wins — like updating your CRM, sending a personalized follow-up, posting a neighborhood insight, or scheduling showings efficiently — stack up to huge momentum over time. It also shows how managers and teams can create environments that celebrate progress, not just revenue, so everyone stays motivated and accountable.

For agents, the lesson is simple: track your small wins, celebrate them, and watch your business snowball. Closing 10 deals in a month? That’s just the tip of the iceberg — it’s all the tiny steps leading there that actually move the needle.

Fun takeaway: next time you feel stuck, don’t chase the big deal. Celebrate the 5 calls you made, the 3 emails you sent, the 1 listing you prepped — that’s the engine of success.

Today’s effort is tomorrow’s advantage.

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