Paws & Property: Pets Driving Real Estate Choices

Splits and Caps: Action for Agents

August 28, 2024

📈 Market Move:

Fur Real Estate: Pets are officially running the real estate show. Forget kids—your dog or cat might be the biggest factor in your buyer’s next home purchase. A new survey reveals that an increasing number of homebuyers are prioritizing their pets when choosing and remodeling homes. We’re talking everything from scratch-resistant flooring to custom feeding stations. And it’s not just a fringe trend—this pet-first mentality is pushing a whole design movement called “barkitecture.”

Real estate pros are catching on, too. They’re highlighting pet-friendly features to make listings more attractive. Because, let’s face it, if the house works for Fido, it probably works their parents, too.

💡 Tip of the Day:

Pre-Listing Inspections = Your Secret Weapon: Drop this nugget on your sellers—get that pre-listing inspection. It’s like bringing a cheat sheet to negotiations, plus it could even boost the sale price. Transparency for the win.

⚡ Quick Win:

Shoot a Quick “Thank You” Video: Got five minutes? Use it to send a short, sweet “thank you” video to your latest clients. It’s personal, leaves a lasting impression, and keeps you top of mind—where you belong.

📚 Book Recommendation:

“Sell with Soul” by Jennifer Allan-Hagedorn: If you’re done with those pushy sales tactics, this book’s your new best friend. It’s all about building real relationships and selling with integrity—because being genuine is the ultimate power move.

💡 Fun Fact of the Day:

The OG Real Estate Deal? A Cave: The first real estate transaction on record wasn’t a house—it was a cave in 3300 B.C. in Turkey. Turns out, people have been wheeling and dealing property since the dawn of time. Wild, right?

🔗 Resource of the Day:

HomeSnap Pro: Want to look like a wizard with real-time property data? HomeSnap Pro’s got your back. It’s your MLS on-the-go, plus some extra magic to help you impress clients every single time.

That’s it for today! Stay sharp, stay savvy, and remember—every day is a new opportunity to level up. Let’s crush it out there!