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Plot Twist
Rates hit year-lows, then bounce back before buyers could blink
Splits and Caps Daily: Action for Agents
September 19, 2025
📈 Market Move:
Cut Confusion
So here’s the curveball: The Fed cut rates this week (yay), but instead of mortgage rates dropping further, they actually ticked up (boo). On Sept. 16, we hit 6.13%—the lowest in a year. By Sept. 18? Back up to 6.37%.
Why? Investors already priced in the Fed cut and then freaked out over new unemployment data. Fewer people filing jobless claims = economy looks hotter than expected = less urgency for more cuts.
Still, rates are near year-lows, and refis are spiking. Buyers? Not so much. Affordability is still the villain of this market. Prices are up 2.2% year-over-year, but there’s talk of a “shadow inventory” that could flood the market later this year and finally push prices down.
Translation: we’re in a waiting game. Sellers are sitting on the sidelines, buyers are still squeezed, and everyone’s staring at Jerome Powell like he’s holding the cheat codes.
🌟Quote of the Day:
“You must do the thing you think you cannot do.” — Eleanor Roosevelt
📊🤔 Agent Poll
If you could wave a magic wand and instantly fix ONE part of your pipeline, what would it be? |
🎉 Fun Fact of the Day:
Castle Casa: 🏰 In England, you can legally buy a castle for less than a London apartment. One comes with a moat, the other with mold.
📚 Book Recommendation:
“How Clients Buy” by Tom McMakin & Doug Fletcher — Most sales books teach you how to “close” like you’re pushing vacuum cleaners door-to-door. This one flips the script. How Clients Buy isn’t about slick pitches — it’s about trust. The authors break down why people actually hire you (hint: it’s not because you spammed them with postcards).
They dig into the psychology of decision-making in professional services — which is basically real estate in a nutshell. Clients aren’t buying a house through you, they’re buying confidence in you. If you don’t nail that, no amount of “just listed” flyers will save you.
Why read it? Because once you understand how clients really make decisions, you’ll stop chasing every lead and start positioning yourself as the obvious choice.
👉 Add this one to your shelf if you’re tired of feeling like a door-to-door hustler and want to start playing the game on your terms.
End strong today, start sharper tomorrow.
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