Price Check

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Splits and Caps Daily: Action for Agents

May 28, 2025

📈 Market Move:

Buyer’s Breather

Well, it finally happened: home prices in the 20 biggest U.S. cities just ticked down for the first time since early 2023. It’s only a 0.12% dip — but it’s like spotting the first crack in a windshield.

The backstory? Buyers are burned out. Prices are still historically high (median existing home = $403,100), but sky-high mortgage rates and economic jitters are making people hit pause.

Where’s the chill strongest?
Markets like Tampa, Phoenix, and Jacksonville are seeing homes sit longer and inventory surge — meaning more price cuts. The South and West are leading the slide with inventory up 33% and 42% year-over-year, respectively.

Realtor.com says nearly 1 in 5 sellers slashed prices last month — the most since 2016. And both Zillow and Redfin are forecasting a 1–1.4% drop in national home prices by the end of 2025.

Translation for agents:
It’s not a crash — it’s a shift. Buyers are gaining leverage, pricing strategies matter more, and sellers are finally negotiating again. This is your chance to shine by guiding clients through uncertainty with confidence and clarity.

🌟Quote of the Day:

"A goal without a plan is just a wish." — Antoine de Saint-Exupéry

⚡ Quick Win:

Weekend Watch Email: Friday morning? Fire off a short email to your list: 3 open houses, 1 new listing, and 1 fun event happening in town. It’s like the weekend cheat code your clients didn’t know they needed—and you just became the plug.

🎉 Fun Fact of the Day: 

Isolated Inventory: You Can Buy a House in a Ghost Town. In the U.S., there are over 3,800 ghost towns, and many have real property for sale. It’s like Monopoly, but with tumbleweeds and zero neighbors.

📚 Book Recommendation:

“The Long Game” by Dorie Clark—Everyone wants overnight success. Nobody wants to hear: "Play the long game."

But here’s the truth Dorie Clark drops in this book: All the good stuff takes time.

You want to build a meaningful career? Launch a business that lasts? Become someone people respect, not just follow for a flash-in-the-pan trend? You’ve gotta zoom out.

This book is a masterclass in thinking long-term — not in some “retire at 65” way — but in how to make strategic decisions today that pay off massively later.

Why this one matters:

• Dorie shows you how to create your own luck by consistently showing up.

• It’s not sexy — it’s effective.

• If you’ve been feeling burnt out, impatient, or stuck chasing short-term wins, this will reset your brain.

This is the anti-hustle-hack book. Less dopamine, more dividends.

Read it if you’re tired of sprinting in circles and ready to start running your own race.

Winners aren’t smarter — they’re just more consistent.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

Top investors are buying this “unlisted” stock

When the team that co-founded Zillow and grew it into a $16B real estate leader starts a new company, investors notice. That’s why top firms like SoftBank invested in Pacaso.

Disrupting the real estate industry once again, Pacaso’s streamlined platform offers co-ownership of premier properties – revamping a $1.3T market.

By handing keys to 2,000+ happy homeowners, Pacaso has already made $110m+ in gross profits.

Now, after 41% gross profit growth last year, they recently reserved the Nasdaq ticker PCSO. But the real opportunity is now, at the unlisted stage.

Until May 29, you can join Pacaso as an investor for just $2.80/share.

Invest before the window closes.

_{This is a paid advertisement for Pacaso’s Regulation A offering. Please read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals. Under Regulation A+, a company has the ability to change its share price by up to 20%, without requalifying the offering with the SEC.}