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Price Plunge?
2025 could be the year home prices hit the brakes—or slam it in reverse
Splits and Caps Daily: Action for Agents
April 16, 2025
📈 Market Move:
The Price Ain’t Right
Alright, here’s the scoop: Home prices are losing steam, and 2025 might just be the year things start cooling off. The big dogs who forecast this stuff have already trimmed their growth expectations—again. We’re talking 3.4% national price growth, which is a solid “meh” compared to last year’s 5.8%.
Why the slowdown? Mortgage rates are still hanging out above 7%, thanks in part to those spicy new tariffs. When rates are this high, buyers get skittish, and sellers start blinking first.
Some markets—especially in Florida—are already seeing year-over-year price drops. Meanwhile, the Northeast is still flexing a bit with some cities pushing decent gains. So, it's not all doom and gloom, but the vibe is definitely shifting.
Interestingly, new listings are up. Looks like homeowners want to lock in their gains before things potentially go sideways. Sellers are optimistic... for now. But if the economy gets shakier or rates don’t budge, we could see more than just a price “pause.” We could see a rewind.
🌟Quote of the Day:
"Stop chasing the money and start chasing the passion." — Tony Hsieh
⚡ Quick Win:
The Scarcity Sell: “Inventory is down 20% but demand is up. If you list now, you’ll get max exposure and top dollar. Let’s talk.” Simple, effective, and FOMO-inducing.
🎉 Fun Fact of the Day:
Presidential Appreciation: If the White House hit the market today, it would be valued at over $400 million. Not bad for a “rental” that every president gets for free.
📚 Book Recommendation:
"Steal Like an Artist" by Austin Kleon—This one’s for anyone who’s ever said, “I’m not creative.” First off: you're wrong. Second: this book will prove it.
Steal Like an Artist isn’t about plagiarism—it’s about remixing. It’s about understanding that no idea is 100% original, and that the magic comes from curating, combining, and adding your own weird twist.
Real estate agents? This is gold for you. Your listings, your personal brand, your marketing—it doesn’t have to come from scratch. The best stuff you’ll create will come from stealing the right inspiration, remixing it, and making it yours.
It’s a short read, but it hits hard. Think of it like the espresso shot your content strategy didn’t know it needed.
Read it. Dog-ear it. Then go steal... like an artist.
Most people coast. Coasting doesn’t close.
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