Price Pulse

Splits and Caps Daily: Action for Agents

July 15, 2025

📈 Market Move:

List High, Watch It Die

Home prices are starting to tap out — and 1 in 3 big U.S. markets are already in the red.

Here’s the vibe: too much froth, too little fuel. Inventory is up 29% year-over-year, mortgage rates are stuck in the 6%+ zone, and buyers are catching a case of cold feet. Result? Prices are either stalling or straight-up dropping in 1/3 of the top 100 housing markets.

Highlights:
Cape Coral: down 9%
Austin & Tampa: also sliding
California? 7 of 10 major markets are cooling fast
Condos are dropping faster than houses
Northeast & Midwest still flexing (for now)

This isn’t a crash — it’s a correction. But it’s real. The market’s shifting from “bidding wars & FOMO” to “wait-and-see & price cuts.”

Agents: polish those price-reduction scripts.
Buyers: your leverage just went up.
Sellers: don’t sleep — the peak might be behind you.

🌟Quote of the Day:

"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing." — Pelé

⚡ Quick Win:

Pin a Testimonial to Your Profile:
Choose your best review. Make it a graphic. Pin it to the top of your Instagram or Facebook page. When people check you out, you want this to be the first thing they see.

🎉 Fun Fact of the Day: 

Home Hormones: Homeownership Literally Reduces Stress. Studies show homeowners report higher happiness and lower cortisol than renters. Probably because they can finally paint a wall purple without asking anyone.

📚 Book Recommendation:

“The Power of Consistency” by Weldon Long—Let me hit you with this: Weldon Long went from prison to millionaire... not because he found a shortcut, but because he stuck to the damn process.

This book isn’t about hacks or motivation porn. It’s about rewiring your brain to consistently do the things that move the needle — even when you don’t feel like it.

Weldon calls it “prosperity consciousness,” but really it’s just about aligning your thoughts, actions, and habits like a sniper dialed in on a single target.

So if you’re tired of yo-yo productivity or waiting for motivation to strike — read this. It’s not sexy, but it’s the truth: consistency beats intensity. Every. Single. Time.

Bottom line: Success isn’t complicated. It’s just boring — and Weldon shows you how to fall in love with the boring stuff.

Stop negotiating with your goals.

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