Purchasers Persist

Splits and Caps Daily: Action for Agents

November 12, 2025

📈 Market Move:

Rising Requests

You’d think higher rates would scare buyers off — but apparently not. Mortgage demand just hit its highest level since September, even though the average 30-year fixed rate ticked up to 6.34%.

So what’s going on? A few things:

• Inventory is finally loosening up, giving buyers more options.

• Prices are cooling, especially in markets that overheated.

• And some buyers are thinking, “If this is as good as it gets, I better lock in now.”

Applications to buy homes jumped 6% last week, up 31% from last year — the strongest start to November since 2022. Meanwhile, refinance demand dipped 3%, but it’s still 147% higher than a year ago (because rates were way uglier back then).

Bottom line: even with rates stuck in the mid-6s, buyers are back in the ring. The smart ones are using this season’s lull to negotiate while others hibernate.

🌟Quote of the Day:

“Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing.” — Denis Waitley

⚡ Quick Win:

Old Lead Nudge: Pick 3 leads that went cold and text:
"Hey, checking in—any movement on your home search this week?"
No pressure, high ROI.

🎉 Fun Fact of the Day: 

Freezer Foyer: 🧊 In Alaska, homes have “arctic entries.” They’re mini mudrooms designed to trap cold air before it gets inside — like a freezer airlock for your house.

📚 Book Recommendation:

“The Energy Bus” by Jon Gordon — If your workday feels like trudging through molasses, this book is basically a shot of espresso for your mindset. Gordon tells the story of George, a guy whose life and career are in freefall — until he gets on the “Energy Bus” and learns the real secret: you’re in charge of your own energy.

It’s not just fluff. Positive energy isn’t about fake smiles or cheesy quotes — it’s about choosing your attitude, rallying your team, and turning momentum into results. For agents, it’s a reminder that clients, deals, and stress will never fully cooperate — but your energy? That’s all you.

Hop on this bus. Drive your own lane. And maybe, just maybe, your next listing will feel a little lighter, a little faster, a lot more fun.

End today proud, start tomorrow ready.

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